What Color Is Your Parachute? - Jobs That Benefit You!

Most people one they hate their late teens or early 20's, they start worrying more about searching for a job. For most people, a job is necessary and not everyone is going to find the perfect job or their dream job. However, not having your dream job does not mean it is the wrong job for you. There are so many ways to look at what job is good for you and your career. You just have to think about the many different aspects of a job. Think about your coworkers, the work, the environment, and see how it all benefits you in your career choice.

A job or career that benefits you involves you being happy and passionate about the work you do. i always believed that you should never have a job that you do not feel happy with. Some people have had jobs that they were depressed with and not happy with, that is never worth is, especially when their are others around you who love their job. Everyone should always feel happy and passionate about their job, that is the greatest benefit of all. Having a career that makes you feel happy and safe is a great feeling, and any problems that come in your way, will not be hard to solve because you know you have something to rely on! Most people who love their job, will usually always be happy with their work and can picture doing that long term, so if you feel it is the right place for you, keep it, do not ever feel sad with a job, pick one that makes you happy and benefits you overall!

How a job should benefit you:

What Color Is Your Parachute? - Identify Your Skills

Part of figuring out who you are, what work you want to do, and where you want to end up involves finding your skills. We all have different skills than others, but all our skills are needed in so many different work environments. Each job requires a different set of skills and experience that not everyone has. So sometimes you feel that you may never find a job because of competition, but there is always a job that requires your set of skills. Identifying your skills is a big part in identifying who you are especially when it comes to making decisions in your career.

To find your skills, you have to find what your good at, experienced in, and what you prefer. Skills define how you work, what you are good at, and the speed rate of your work. Some people are fast at types of work they are skilled at. That can be a good thing to have for some companies that work in a fast paced environment with deadlines always coming up. All skills are important and necessary all depending on the work environment and the type of work. Identify your skills by experiencing different types of jobs if you have the chance, taking courses with different topics, and just practice. With more experience you have, you start to notice your skills as you go on. Identifying your skills is a necessity in search for your future career.

Skills in the working environment:

MKTG 349 - What is SEM?

There are many forms of marketing, such as digital marketing, social media marketing, creative marketing, sales, public relations, and more. However, there is a form of marketing that can benefit so many companies and people who choose to work in it, which is search engine marketing, also known as SEM. Search engine marketing is a mix of search engine optimization and paid searching activities. Many people who are constantly search for millions of different things on the Internet, especially through Google. With search engine marketing, companies have created campaigns to advertise so when people search, they click on the campaign if it matches their search. So, Google has a form of campaign creation site, Google AdWords.

Google AdWords can help benefit so many companies create campaigns and provide it to people to influence them to click and follow their campaigns. With search engine marketing, companies that create campaigns can monitor how well and effective their campaigns do. Monitoring your campaign is a key tool to succeeding at your company. You want to create campaigns and work in search engine marketing because it is a popular form of marketing that is being used by consumers daily. It is a perfect way to communicate what you want people to hear.

Search Engine Marketing:

MKTG 349 Week 14 - Holiday Shopping!

Search engine marketing can benefit so many companies who want to advertise and want their campaigns to appear in Google with the millions of searches done by people everyday. Many people are searching for stores, companies, promotions and more on Google almost everyday. So, many companies would benefit by campaigning on Google with the help of Google AdWords. When people search in words that are keywords related to a company, brand, or service, any campaign especially popular campaigns will pop up, and it can influence people to click on the campaign. That is what companies want, for people to click on the campaign, the more they click the more success it can bring in for the company.

Companies should use search engine marketing when it comes to November, the holiday shopping. Most people are always on Google researching what gifts and stuff they want to buy for the holidays. It becomes the busiest time of the year because you have Thanksgiving, Black Friday, Christmas, and New Year's. People are always busy in November and December and never know what to buy, so they do their research mainly through Google. Major stores like Macy's, Wal-Mart, Best Buy, and more major companies have their campaigns on google that are the most common because that is where people tend to look when buying gifts. Search engine marketing is a great form of marketing especially when it comes to the holidays!

Google searches for the holidays:

What Color Is Your Parachute? Week 14 - Looking for a job?

Most people are constantly looking for jobs everyday whether it is because you are unemployed and looking for a job or if you are employed but want to find a new job. Sometimes it is hard, because people who have to look at different companies that are hiring to see if they are offering any jobs that interest them, so the process alone takes a while because you have to apply for multiple jobs not just one, because there is never a guarantee you will get a job. You are competing with so  many people from different backgrounds who might be a better fit for a company, so you have to open up your options to a wider range of jobs and different companies.

The great thing today is that their are companies that post on job websites to make your search easy. Most companies post jobs that they are looking to fill on websites such as SnagaJob, Indeed, Glassdoor, LinkedIn, and more. Some even post on social media to get many people aware that they are hiring. You have websites that offer hundreds of different types of jobs with hundreds of companies. They make your search so much easier so you do not even have to look for the company that is hiring, you can all the requirements, the pay scale, and even your job description so you know what job you are applying for. It helps make it easier of what jobs you want to apply and to apply for several different jobs all through one site.

The benefits of job websites:

MKTG 347 Week 14 - Companies Should Use Social Media!

All companies should always be active on at least several forms of social media. Whether its Facebook, Instagram, YouTube, Snapchat, Twitter, or whatever they feel is best for their company. With social media, companies can attract so many people to their company. Social media a great way to attract and influence people around the world. Especially, if a company's main target audience is millennials, that is the perfect way get their attention. The biggest social media users in the world are millennials. Millennials are constantly checking all their forms of social media apps on their cellphones.

Using social media to influence people is perfect especially if you want to advertise a new product, service, promotion, or just to get people to know your company in general. Social media is so powerful today and it is a great way to get a message out. So if companies want a chance at succeeding and increasing their audience, they should use social media to do it. It is the perfect way to communicate with your customers and get insight and comment on your company. There are so many forms to using social media such as posts, blogs, pictures, campaigns, videos, advertisements, and it all helps you connect with the millions of people around the world who are always active on social media!

The beneficial use of social media:

MKTG 349 Week 13 - Search Engine Practice

Search engine marketing is a great form to advertise especially for major companies or any brand that is just starting up and wants to attract people to get interested in their brand. The best thing to do is to keep practicing. Practicing how to create campaigns, create keywords, and monitor your campaign. To succeed, it takes time, effort, and practice. Sometimes it can be hard to afford to advertise such as billboards and TV advertising. However, Google AdWords offers business owners an easy and cheaper way to advertise. It is a good way to test out your campaign, through search engine advertising especially with Google AdWords.

Google AdWords is a great form of search engine marketing. Search engine marketing is researching what interests consumers into seeing campaigns and advertisements. Many consumers are always on the Internet research about different products, brands, and services. So companies and businesses should practice using different popular and relevant keywords, research what keywords are more likely to interest people into looking at your campaign and what best relates to the campaign. Just keep practicing with different forms of search engine marketing, such as Google AdWords, to help get an idea of what advertising works best for consumers!

Search Engine Marketing (SEM):

What Color Is Your Parachute? Week 13 - Starting Your Own Business

There are many people who do not like to work for someone else or work with big companies. However, it does not mean you do not have other options. Some people choose to be self-employed and open up their own business. Opening up your business allows you to be so creative and do so much. Everyone wants to have a job that they love, but that can be hard to find with some companies. It is had to get a dream job with your preferred company, so you could always need up with another job in a place you do not like. However, starting up your business, allows you to be creative and you make all the decisions.

Starting up your own business takes a lot of time, money, effort, and research. Most of all it takes dedication. If you are not dedicated and passionate about what you are doing, then the business cannot succeed. A business owner who truly cares and puts in all their time and effort into a project like opening up a business, wants to see it succeed and they can make that happen. Research everything you need to start a business, and that all differs depending on what type of business you open up. You can open up a business that offers services or one that offers products. Mainly it all requires a plan that includes money, inventory, equipment, location, employees, and who you want to help you. Some people like to have a partner or be a sole proprietor in the business It all takes time and research. Just remember to do something that you are passionate about and that is worth your dedication!

Process of starting your own business:

MKTG 347 Week 13 - Advertise on Snapchat

Most companies, brands, and businesses prefer to advertise on social media today, such as Instagram, Facebook, and Twitter. However, I think most companies should now also start advertising more on Snapchat. Snapchat is common with many generations today. It is fun to use, post about your day, message with friends and family, and just have fun with its constant updates on filters and videos. There are many news companies that use Snapchat to post stories of different news articles. Most people do not really have time to read a newspaper, journal article, or even watch the news on TV. So, the best way now to get news out is through social media. Snapchat is the perfect platform to send news out because it something we look at several times daily because its fast, entertaining, and posts stories that would relate to watch Snapchat users want to see.

What helps with Snapchat, is when a user sees an advertisement or story on Snapchat, they could send a snap to their friends and family on Snapchat or post it on their story. Their story lasts 24 hours for all their friends to see, and it is a great way to get word out. Sending snaps on Snapchat can get a company or brand so many views and interests from the millions of Snapchat users today. If more companies were to advertise through Snapchat, they can get more people interested in what their selling around the world, because their are millions of millennials today in almost every country on Snapchat. It is a fun and new way to advertise that can help improve the success of a company. Snapchat is always updating so it keeps people interested, if they still use Snapchat, they are more likely to see the millions of ads Snapchat offers!

Snapchat Advertising:

MKTG 349 Week 12 - Getting AdWords Certified Can Help!

Sometimes you want to know how you can improve, and one way to do that is to get certified with Google AdWords. Getting certified, helps train you and teach you how to create campaigns. When you create campaigns, you want a perfect campaign that grabs people's attention, you want people to click on your campaign, because the more people click on it and get attracted to the advertisement, the more success it will bring your brand. You want people not only to click on it but to actually research the campaign and get people interested, because if they click then you owe money per click, but if they are interested, you can gain money from consumers interested in what you are selling or providing. It does take time and practice to get a great or perfect campaign running, that is where Google AdWords comes in to help!

Google AdWords teaches you what it means and how to create a campaign, learning from the company that created campaigning trough AdWords. If you choose to create a campaign with Google AdWords, why not practice with their exams, take the exams, and get certified. The exams teach you how to create your campaign and what to do to make it successful. Getting certified will help your campaign get more clicks, because it is created by someone who is certified with Google AdWords. All you need to do is take two out of 6 exams to receive the certification, you can choose to take all if you really want to learn more about the different section of Google AdWords,, but you can only take two exams, one being the fundamentals exam, to learn what pertains to you the most. Anyone looking to campaign, should attempt to get certified with Google AdWords!

Google AdWords Certification:

What Color Is Your Parachute? Week 12 - Picking The Perfect Career For You!

When it comes to choosing your career, you must think wisely because choosing the wrong career can only make you have regrets. It takes time to think about the perfect career for some people and for others they have always known what the perfect career is for them. The perfect career is what you want to spend the rest of your life doing, something you are happy with, and making sure you love it and will never regret it! Even if you are not sure of what the perfect career is for you, it helps to research and try new things, see what you like and what you prefer. Experiencing with different jobs and courses at a young age, especially college students is a great way to see what is the perfect job for you!

In What Color Is Your Parachute? by Richard N. Bolles, he mentions the five ways to find or change your career to see what fits you best! His 5 ways include using the Internet, tests, using his flower exercise, changing your career, and also finding out what is needed in the job market. Basically, all these forms all require research and experiencing with different jobs and fields. Each person might use a different form of research the perfect career. In my experience, my preferred two forms of looking for my perfect career include researching through the Internet places that are hiring and job descriptions and where I could work in that career, and my other preferred form changing jobs, experiencing with different types of companies and jobs to see what I like. As i go on, I am still learning what I prefer because at a young age you have so many opportunities and it takes time to find whats perfect for you, but in the end it is all worth it!

The Perfect Job:

MKTG 347 Week 12 - Boost Ads on Facebook

If you are creating a page on Facebook to promote your brand or business, you should try using a boost ad on Facebook to promote. With a boost ad, you can choose specific targets such as demographics to narrow down to who you want you ad to be seen by. For example, you can narrow by age, gender, and location of your main target. It also helps to narrow down to make it easier for the people you want to view your brand by narrowing what they would be interested in. For example, you can narrow by marketing, social media, business, health care, education, law, and more. You pick what relates to your brand the most and what would interest Facebook users the most. These are the examples of requirements you can set for a boost ad on Facebook:

Step 1: Choosing the target audience based on your brand

Step 2: Specifying age limit, gender, location, and interests

 Step 3: Set a budget

 Step 4: Set duration of how long you want the ad to run

 Step 5: Desktop version of Facebook ad

 Step 6: Mobil app version of Facebook Ad

Doing a boost ad for your brand can really help improve how many people see and click on the ad. If you set to it for people who are more interested in seeing this type of promotion. Boosting your ad can get you more likes and followers, it can get people more interested in what you are trying to promote. For all business owners and anyone trying to promote a brand, if they consider using social media for promotions Facebook ads and boosting them can really help make it successful!

MKTG 349 Week 11 - AdWords Search

Search advertisements such as campaigns can be really helpful to learn. Google AdWords offers a search advertising exam has one of the exams to receive an AdWords certification. This exam offers people to learn hot create and manage search ad campaigns. This can be helpful to learn especially when it comes to promoting your brand. I think if people who have small businesses, services, ideas, brands, or any type of promotion they want to advertise should study for the search advertising exam and take the exam. Taking this exam is one step in getting closer to get AdWords Search certified, after taking another one of the exams, such as the fundamentals exam. These exam are long, but they offer people so much to learn about creating campaigns.

Studying and taking this exam will help you learn more about who to create a campaign, how to measure it, and manage it to create new campaigns. BY creating one campaign you can keep track of how well it is doing, how many people click on it, and how many people are interested in what is being advertised in the campaign. I took the the two exams to get certified in the AdWords Search Certification, the fundamentals and search advertising exams. Studying and taking both these exams helped get to know better how to create a campaign if I were to advertise in the future. Taking these exams and getting certified has helped me better prepare for future resources. I understand how to create my campaign through Google AdWords better now and to get many clicks through it, rather than creating the campaign and not have knowing what I was going. This helps understand what to do and how to measure the success of my campaigns. I feel that taking these exams is extremely beneficial to me, especially if I ever were to have a small business or I wanted to promote a brand. I think mist people ho plan on going into sales, advertising, or something similar should take these exams and get certified, it will help!

AdWords Search Certification:

What Color Is Your Parachute? Week 11 - What Does Handicap In The Workplace Mean To You?

When most people hear the word 'handicapped', they think of person who is working but has a disability. However, in the working world that can mean someone who does not have a skills or experience in that form of work compared to others. Not everyone will share all the same forms of skills as others. We all learn differently and not everyone learns the same thing. Some people will be more skilled in an area than others just because they have more experience than them. For example, millennials might be more skilled at social media and technology than older generations such as baby boomers. That is because millennials grew up learning at a young age the use of social media and technology than others. Some people who have been in the workforce longer have to adjust to new changes, whereas millennials grew up constantly using many forms of technology, and that is how they learned.

Not everyone will have the same skills because we are all different people. Some people might be uncomfortable at presenting to big crowds whereas some people are completely fine with presenting. Some people are better at communication than others. Some have more experience than others. Each skill depends on someone's personality, experience, and familiarity with a certain skill. It helps that not everyone has the same skill set, because then you can have employees who are skilled at one ting and another set of employees skilled at something else. People who grew up learning things different, especially with he different generations, all have different forms of learning and have different skills. So handicap does not always mean disability, but it can mean something you do not have that others do in the work environment.

Skills By Generation:

MKTG 347 Week 11 - Monitoring a Facebook Ad

Monitoring your advertisement or campaign on Facebook is necessary when it comes to advertising. After creating your campaign, keep monitoring it to see how well it is doing. You need to see if people are actually seeing your ad through their Facebook page and how many people go to see the campaign. The more people click on your campaign the more attention and success it will bring you. Sometimes you can know that many people are clicking on your campaign due to the pay-per-click function. The advertiser must pay Facebook every time their campaign is clicked on by Facebook users. In a way, the more money you owe, it means the more people choose to click on your campaign when they scroll through their news feed on Facebook.

A great way to test how many clicks your campaign is receiving is to use the click-through-rate formula (CTR). To get the CTR percentage all you have to do is divide number of click throughs by number of impressions and that should get you a percentage as to how many Facebook users are clicking on your campaign to see what you are advertising. It helps that Facebook allows you to look through a report of the performance of your campaigns, especially because many advertisers have several different campaigns on Facebook to get more people to click on their campaign. The different campaigns you offer, the better. It helps to keep improving and thinking of new ways to advertise to Facebook users. Always monitor your campaigns on Facebook especially if you want to create more campaigns!

Monitoring Your Campaign Performance on Facebook:

MKTG 349 Week 10 - Asking For Help!

It can be hard to learn something new and to learn how to work some sites and apps. Everything takes time to learn such as electronic devise, social media, emails, apps, software, and just about anything. What helps with learning new things, is that people who create these ideas offer their services to help people figure out the use of their systems. When creating new programs, software, apps, or anything that we need to learn, it is a great idea is beneficial to users when they create some sort of help feature. Some people like to create different forms of help features such as a chat with a representative, emailing, or offering answers to FAQ's , frequently asked questions. Anything is helpful for people who are not sure how to use the system. Google AdWords can be a tricky thing to learn if you are not used to it. However, Google offers help feature for users using Google AdWords.

Google AdWords is a great feature for brand owners and anyone looking to promote. However, Google AdWords can be tricky to learn, t has many feature to it, and it can be quite confusing to get a hang of at first. It all takes time to learn new content. That is why Google offers help features on how to work Google AdWords. It offers a guide on how to work it and create your campaigns. It also allows you to see if you completed the process correctly such as seeing if the ad is running. Some people might create a campaign, but thy might not have run the campaign, so it allows them to know if they finished and completed the process of creating a campaign. It helps allow you see how well the ad is doing by locating where you can see all the clicks on your campaign and what it does. The help feature is an amazing aspect of Google AdWords, because it can be hard to learn on your own. I encourage anyone using Google AdWords to always use their help feature so they know how to master google AdWords

Google AdWords Help Center:

What Color Is Your Parachute? Week 10 - The Perfect Workplace

After the seven petal flower exercise, it helps you determine what is the best place for you as a person to work. Everyone has different preferences for their work environment. For example, some people prefer to work in small offices, big companies, firms, hospitals, working from home, traveling for work, or other work locations. We all have different preferences for where we want to work, it all depends on how you fit into the environment and what makes you feel good about that environment. You want to feel happy and that you belong in a workplace. You never should want to hate going to work or hate the commute to work. Find something that suits you. The seven petal exercise is a perfect way to look for what is the best option for you as a person.

Sometimes it is good to try out different workplaces at a young age, such as in the end or after college. At that age, you can learn about many types of work environments, and see what best suits you so you are prepared for long term jobs. You never want to work in a place you hate and regret it in the future. You always have the option to change, but your best and easiest option would be to start experience early on into your job hunt. Always remember to pick a workplace that you feel you fit best with your coworkers, the work, the commute, the location, and the perfect type of workplace that you love. You want to be passionate about your job, you want to love it, otherwise you will only have regrets!

Requirements of the perfect workplace:

MKTG 347 Week 10 - Facebook Advertising

Facebook advertising is a great way to get word out and promote your brand to millions of people around the world. You can create advertisements just about anywhere on social media, Google, YouTube, and so many other forms of promotional advertising. Facebook is a great route to take to advertise a brand, product, or idea. There are millions of people on Facebook everyday and what is great is as they are scrolling through their news feed, they can see advertisements or even on the side of their Facebook page. It can be hard sometimes for people to view an advertisement, but when they are scrolling through it, they might see something that interests them on the campaign, leading them to what you are trying to promote.

People are always on Facebook whether it is on their computer or mobile app, they will always have advertisements pop up. What is great about it is Facebook usually has ads that would interest that specific Facebook user. Usually with the page they search or what they already like, they have ads pop up that they believe the user would interest them. For example, if one Facebook user likes several different pages about shoes and looking up shoe brands, they are probably more likely to see advertisements on shoes as they scroll through their news feeds. The best thing is to create a campaign that would intrigue Facebook users to get them to click on the advertisement. The more people click, like, or share an advertisement that pops up, the more success your campaign will bring your brand! Facebook is a great way to promote your campaign!

Facebook Advertising:

MKTG 349 Week 9 - Getting Certified Can Help!

Getting certified in anything is a process of learning something new. It is important to learn new concepts, ideas, and information, especially if it can help your career. Getting certified in most jobs shows the effort a person put in to their work by learning new concept they believe would help their jobs. Google AdWords is a great way to get certified and learn a new concept of Google, especially for Marketers. With Google AdWords, a person can take both the Google Advertising Fundamentals Exam and the Display Advertising Advanced Exam, which are free to obtain through Google. So why not take the chance if they are free, why not learn a new concept for free and get certified on it, something that can look great on your resume!

These new concepts can help you learn more to advertise and create campaigns through Google. There are many people who do not know how to create an advertisement, campaign, or any promotion type to advertise a brand or product. However, with Google that is easy to learn through AdWords. The first step is to learn how to use Google AdWords, by using this program to create a campaign for people to visit when on Google especially with the use of keywords. The next step would be to prepare and learn the material to take the exam. The final step is taking the exam, once you pass the exam with a score of an 80 out of 100 or higher, then you will be officially certified in Google AdWords. With the certification you can use it to your advantage and put it on your resume. Once employers see that on your resume especially in the marketing career, you will have higher job opportunities because you have more skills on your resume that proves you deserve the job. The more effort you put in to learn new concept can benefit you when looking for new jobs. Getting certified is a great way to help you find an amazing job opportunity!

Google AdWords Certification:

What Color Is Your Parachute? Week 9 - The Use of The Flower

The flower exercise in self-inventory, part 2 of What Color Is Your Parachute? is a beneficial use to identify who you are as a person. You should always think about what defines you as a person such as the people around you, your workplace, knowledge, skills, geographical preferences, and salary should all revolve around your purpose in this world. We all have a purpose in this world, we just need to find what that purpose is. Everyone's purpose is different but they are all necessary, it is how we function and play our roles in the world. The seven petals or factors of you help you find your way, and help you make decisions  on what you want to do. They can be used as a definition of who you are or who you want to be.

Listing out what your preferences or what the petals mean to you can help narrow down what type of person you are. Think of what your prefer and how you work best. For example, in the workplace and people petal, think about what workplace suits you best and what people suit you best. What workplace setting is most important t you, a small, medium, or large workplace? What type of company or business? What people do you prefer to work with in your workplace? These are all important questions to ask yourself, see what best suits you, so you feel happy with your job and the people around you. Give yourself options, and always think about what fits best and works best for you as a person! The seven petals of your flower make up who you are!

The Flower of Self-Inventory:

MKTG 347 Week 9 - Monitoring Social Media

Monitoring your social media accounts is extremely important because there is so much to watch and look out for. Social media is constantly being updated and changing. It is especially necessary if you are going to be marketing your brand or company through social media, you have to keep up to date with all the latest trends. It is good to have people in marketing to keep working on social media because they have to keep up with the new updates and new forms of social media they could use to promote. Not everyone is good at using or even keeping up with social media, so it helps to have people in the company who know what to do. They need to always be up to date with all current social media platforms and future types of social media platforms they could use to their advantage and help expand on promoting the company. It sometimes is more helpful to have more than one person monitoring social media because that way you can get more options and ideas on what to do with social media promotion.

Marketers Monitoring Social Media:

There is so much to look for with social media. For example, what is trending on social media is really important. You want to know what your consumers are interested in and want to grab their attention. You want to get results from consumers and social media is the perfect way to do that! With social media, you can make posts, tweets, blogs, and many more ways of putting your message out there. You want it to be seen by people and you want to get their feedback. You have to know what is beneficial for the company and most of all, your consumers. Feedback through social media is a great way to do that, so you have to always monitor what is being promoted through social media, and what can help you create future promotions on social media depending on what your consumers prefer. Always research and keep up to date through all social media platforms and trends!

What To Look For In Social Media:

MKTG 349 Week 8 - Campaign Ad Extensions

Ad extensions can help when creating your campaign, especially with Google AdWords. This can help make your ads more competitive with others. In order to create an extension and make it more competitive you need to create a site link of your campaign. You can go to it under the ad extension tab on Google AdWords and then click on the button that says site link extension. After it is created for people to see, you are able to view how well the campaign is doing due to the site links. It helps to see if you are doing something right or worn g,s ow when creating other campaigns with other site link extensions, you know what to do to get people to go to your campaign. You might have to improve the campaign or site link or you might just keep doing the same thing if it is gaining success.

Ad extensions can benefit your campaign and what you are trying to sell to consumers. It helps your consumers get to know more about the brand and more about your campaign when you create more than one site link extension. It offers them different options on the campaign and as to what they need specifically when they create a search in Google. Adding more to your campaign using ad extension can get your ad more clicks which is better, the more click it can gain more success from and you can get more results that way. Creating more d extensions for different topics of your campaigns will lead users to know that your brand for the campaign offers more products or services, not just one thing. Consumers prefer to have several options for a brand when they are searching on Google. For example, if they were to search Nike, they would want to see different types of shoes, not just the campaign being about one shoe, they want something more broad and not specific. So the more ad extensions created, the more clicks you get, and the more success the campaign gets.

Example of Ad Extensions:

What Color Is Your Parachute? Week 8 - Reevaluating Yourself

Sometimes you have to reevaluate yourself during a job hunt. It can be hard to get a job sometimes especially when you are up against other candidates who might fit the job better than you because of either experience, skills, and maybe even personality, whatever fits best in that work environment. It can be hard to find a job, because there are only so many in the world, but not all will be in your area of expertise or something you might be interested in working with. When looking for a job, you might have to expand your search and open up to more job options. Try not to be narrow and only specify to one type of job, because that can be hard to find. You are already competing with so many people fr jobs, if you are going to narrow your job search, it makes it harder to get a job. However, if you expand on your search to be open to more options of jobs you like or relate, then it can help you find a job faster.

You have to find things you are good, such as skills and qualifications.For example, you might have a degree in a certain field of study that has a broad range of jobs. You could be a Marketing major, but you might be skilled at certain types of Marketing over others, even if one of those is not the type of marketing you prefer. Some people might prefer consumer marketing, but there are not many jobs offered, so they need to expand more on other marketing jobs that they might be more skilled at, such as digital, business, and social media marketing. You should know about yourself what you are skilled at and what you have more experience in. You might have done better in one course than another, but you might prefer the one you did not do as well in. You need to think about what is gonna get you hired to get you a job. Then having that job can help you build yourself up better for the future and actually get your dream job! Just be open to so many possibilities and have confidence in yourself, reevaluate yourself and our skills!

Concepts of Self Inventory:

MKTG 347 Week 8 - Hootsuite Benefits

It can be hard to keep track of all your social media networks. We are always creating all sorts of social media such as Instagram, Facebook, Twitter, Snapchat, Emails, LinkedIn, and more. It is hard to not use all of these networks, but it would be helpful and easier if we had an a app or type of network where they are all connected so we do not have to keep signing in different accounts, and having to remember all usernames and passwords required for login purposes. This can help so many people, because in this day most people have at least over one form of social media network. Hootsuite helps you link all of your accounts together which is much better, it is less time consuming, less stressful, and probably easier to navigate when you have so many different accounts that are used differently.

Hootsuite:

What is great about Hootsuite connecting your social media networks together, is for example when you post on one social media site but you want to post on all of them, you can post it once through Hootsuite and allow it to be posted through all of your social media sites. Some social media sites do that now such as Instagram and Facebook, when a user makes a post on Instagram, it can connect to their Facebook page and make the post on Facebook as well, but with Hootsuite, you can make posts by just going on Hootsuite instead of going through all your social media networks and making one post each. It saves you time and makes everything much simpler that way! Hootsuite can benefit you overall by making it easier to navigate social media and saving time going from app to app on your phone, by just visiting it all on one network.

The Benefits of Using Hootsuite:

MKTG 349 Week 7 - Look For Ways To Help!

If you ever feel stuck when creating a campaign on Google AdWords, Google can always help! It can be hard to create a campaign on Google AdWords. It helps to put ad s that relate to a certain topic together, because it can help you see how well the ads are doing. The more ads you have for a specific campaign, the more results you can get out of that campaign. Sometimes you can run into trouble when creating more than one ad for a campaign, you get stuck on ideas to use. Not all ads should look exactly the same, so it can be hard to think of new and creative ideas for new ads. So it helps to ask for Google AdWord support. They can help you with what you need, for example when it comes to creating new ads, what ideas should you start thinking about and how you can make it different from others. You also want to think of new keywords, but that can also be hard to think about, so getting support can help you think of new ideas and new keywords you would want to input in your ad and make it stand out from other advertisements in a campaign.

Getting support can help you think of ideas you did not have before, sometimes you just need a little push! Google AdWords Support also helps you identify any types of errors and problems in your campaign. For example, if any of your keywords need to be corrected because an error was found, they will let you know so you can fix it. It helps that they find your errors because you want to fix those errors to help improve the success of your campaign. You want to perfect your campaign as such as you can, so the audience does not find any errors in the campaign. You should always look for ways to improve and get help from the AdWord support, it will all only help your campaign in the future and for other possible campaigns!

Process of an AdWords Campaign:

MKTG 347 Week 7 - Why Is LinkedIn Important?

LinkedIn has grown popular over the years especially for college students. LinkedIn is a way to connect with the people in the working world. College students should make a LinkedIn, because they are all preparing to graduate and start their life in the real world. They need to have a job set after college since they are all adults now who have a degree. LinkedIn helps college students make connections with people from all types of companies. College students should also make connections with classmates, professors, and advisors. Connections help you prepare for how the real world will be. Making connections helps you get jobs. the more close connections you have, the more job offers you are likely to receive. It is always better to have different offers for jobs, because if you cannot get several offers, you will not have much of a choice of what job you want, and you will have to settle with a job you might not actually want. So build connections, network, and do whatever it takes to prepare you for after college. If you cannot do at your school, do it through LinkedIn a powerful resource of connections.

LinkedIn allows you to basically put your resume out there for all of your connections to see! Making connections with you classmates and professors on LinkedIn is a great way to start because they all already have connections which you can connect with as well. It shows you are open to more possibilities of working with all different types of companies. You can also use LinkedIn as you resume. That's what LinkedIn is good at by allowing you to make your profile and placing all of your work experience, your education, skills, and achievements for people to see. So if employers are ever looking to hire, they could find you through LinkedIn, which is why making connections is even better. You have to connect with them so they can see your profile, view your resume, and possibly invite you to apply for jobs if they are hiring. It is important and should be necessary to have a LinkedIn profile, it can help you get your future started!

LinkedIn Connections:

What Color Is Your Parachute? Week 7 - Always Be Prepared!

In an interview there are so many questions a person can be asked! Sometimes job seekers are not always prepared for the questions they get asked in an interview. Employers ask many different questions because they want to get to know the people they are hiring better. When employers are looking for candidates to fill job positions, they look at resumes and if they see what they like, they offer candidates an interview. However, your resume is not who you are, its what you have done. our resume is just an introduction of yourself, the part where employers really get to know you as a person and worker is the interview. So sometimes people might give the wrong impression of themselves, and when they do that, employers might not give them a chance because they never got to see who you really are as a person. Being prepared for interviews is only beneficial to a job seeker and being themselves will only help! They need to see who you are, because that is who they want to hire!

When someone offers you tips before an interview, always take them! Tips can be important, and you might not think they are necessary, but they are. tips can prepare you, especially from people who have been on all types of job interviews. Preparing for any questions that are more than likely to be asked of you is best! You can go on many different interviews, but if you do not prepare or follow any advice, it makes it harder to get the job. Employers want someone who knows what they are doing, what they are talking about, and someone who is passionate about the job! If you do not prove that to an employer, they will just go on to next candidate who they might pick over you because they were prepared. Being prepared will help, it makes everything faster. You do not have to keep waiting and going on different just to find a job, if you are actually prepared, you will get a job faster than you think in the interview! Just being prepared makes a major difference, and you will never know unless you try!

Interview Tips:

MKTG 349 Week 6 - Getting The Hang of Creating Keywords!

It can be hard sometimes to get used to something that one has no experience in, it is something new and different to them. Everything takes time getting used to, it all takes effort and lots of practice! When creating a campaign, such as with Google AdWords, you must create keywords that you know people would search, what would be most common. It is hard getting used to creating keywords for a campaign. Every time you create a new campaign, you have o think of new keywords to create so when someone searches those keywords, they can get to your campaign. However, it can be hard because there are so many things to think about when creating keywords. out how many keywords to use, what words are best to use, or if there are related words you could use. It is hard to get used to because, you do not do the same thing every time. Each time you are creating a new campaign, you have to create new keywords. Sometimes one might feel like they cannot think of any more keywords to place in their campaign!

Creating keywords can sometimes require creative thinking, because you cannot always just put some random keywords under your campaign. You have to think about making yours standout from other campaigns.You want people to choose our campaign over others. So you have to not only think of keywords that relate to the campaign, but also keywords that are not the same or too similar to other campaigns, where it leads to searchers to choose another campaign over yours. You want yours to get noticed. SO it does take time to get the hang of creating keywords because there are so many key parts to it to think about when creating them. The more effort and time you put in creating specific, popular, and different keywords to help when searching your campaign, the more success can come from the campaign because it led people to clicking on your campaign in Google!

Creating Keywords:

What Color Is Your Parachute? Week 6 - Are Jobs Always Available?

People always believe that they can never find a job when they are job hunting. Everyone assumes that over the years it has become harder to find a job because there are not enough jobs being offered. However, jobs are always being offered. Sometimes there might not be a job that you are looking for specifically or some that have requirements that one might not meet, however it never means there are not enough jobs being offered. There are so many jobs offered in different industries, such as business, health care, legal, retail, food, politics, and so many more. There are jobs offered in all types of industries. So when someone says there is no jobs being offered that is because they are not expanding on their search.

Some people are more specific of what type of job they want to have. For example, if a person has a degree in accounting, they have many different options to work in accounting such as accounts payable, receivable, tax, cost accounting, forensic, and more. Although there are some people who just look for one type of accounting job, maybe as a forensic accountant. Jobs are not always going to be offered in a specific type of job, but there are so many offered related to what you are looking for. In this economy it is just best for most people to get a job that at least relates to what they want to work with and just work with a job until they find their dream job.

Jobs can be found on job websites, company websites, newspaper advertisements, social media platforms, and more ads. A person has so many options to look for a job. So when someone says that they cannot find a job, it is either that they are not looking or they are not searching in enough places. So many companies use jobs boards to post jobs because that way job seekers can search for many different opportunities with many different companies and in a lot of different industries. Jobs are always available, even if it is not the exact job one is looking for, does not mean there are hundreds of others offered. Jobs hunters are always able to find jobs if they expand their search and put in more effort to find a job!

Different Aspects of Job Hunting:

MKTG 347 Week 6 - The Advantage of Twitter

Twitter is a major social media platform today, it has been popular for several years and is still popular today. It is a great way to get word out. Twitter can be used to say whats on your mind, how you feel, to talk about major topics in the world today, or just about almost anything. You can reach so many people's attention with just one tweet. So many celebrities, politicians, athletes, and more use Twitter to tweet about whats on their mind or anything they feel they should to talk about that is trending in the news. It is a great way to get word out, because there are so many people today who do not watch news, media, read newspapers, and retrieve other sources of news. Twitter is a powerful source to get news out to people. For example, if there is a major crisis going on such as the economy or politics or anything that relates to the population, most people will first hear about through some type of social media, a major one being Twitter. It gets more people aware of what is going on in the world today. People should always be in the know of what is going on around them, and one tweet can get their attention!

A great thing about Twitter is that when you tweet, you can use hashtags. I think hashtags are great. They are similar to keywords that are used when creating a campaign on Google AdWords. People can search up hashtags when they are looking for certain tweets and posts about a certain topic. For example, many people when they are researching a topic, they sue specific keywords to find what they are looking for. Hashtags are the perfect example to use as keywords. Many people might hear about a tweet from other sources and when they want to look for it, they can use possible hashtags that were used in the post that relate to the tweet. Overall, it is the perfect way to get a message out and get people more attracted to it and want to know more!

How Twitter Spreads The Word Fast:

What Color Is Your Parachute? Week 5 - Always Be Prepared For Interviews

Interviews can be very stressful for people. Everyone is always looking for a job, and the most nerve racking part of the job hunting process is the interview. Sometimes it can be easy to land an interview, but the interview is the most crucial part of the job hunting process. People are always applying for a job when they need to, sometimes that can be the easy part of the process because you can write anything you want, whether its true or not. However, when you get the interview, it gets more nerve racking. When you come face to face with an employer, everything is different. In an interview i when employers really judge you and your qualities! Employers can tell a lot by someone just from interviewing them. Sometimes people give off wrong first impressions in an interview which can permanently impact them.

You must always come prepared for an interview. Be prepared for any questions that you might be asked by an employer, because if you do not know an answer or get stuck, they will believe you are not fit for the job, and reject you without any hesitation. You will never know how an interview might go. They can sometimes go smoothly an sometimes go terribly wrong. Most people get nervous during an interview, because of how crucial it is to get the job SO whenever you get nervous, you must always remain calm and take deep breaths! You should always try to stay relaxed! Being relaxed and calm can help you interview so much better. It will relax hr nerves and help you think better when answering questions. Just always be prepared, and you will not get nervous because you are ready for the interview and ready for the job!

Preparing For An Interview:

MKTG 349 Week 5 - Always Monitor!

When launching a campaign, it does not mean you are finished and can just move on tot the next one. You have to keep monitoring it to see how the campaign is doing, is it working, is it attracting an audience? People should always be monitor anything that they do or publish. Monitoring helps you keep track of what and how you are doing. Monitoring a campaign can also help if you want to do more campaigning for other products, services, ideas, and more. It can be used as a guide to figure out what you should keep doing or what you need to change. For example, if I were to put a campaign of an advertisement on Google AdWords, I would want to keep monitoring it to give me ideas on how it is doing, for future references if I ever decide to do another campaign.

Monitoring can help for future references because you can keep track of what keywords and defaults  are being used to find your campaign, or what gets your campaign noticed from users. Old campaigns are used as ideas when creating a new campaign. I believe it is best to look at campaigns you have done and other people's campaigns to monitor them and see how they are doing. It gives you ideas on what you should be improving and what you should keep the same. You always want to do something different or keep stuff the same because you always want to know what users and audience think of your campaign, and see what gets them interested. You always have to know the interests of your target audience because they will be the ones who are vested in your campaign, you will lose their interest and it would make it harder to gain others' interest. So you must always monitor, no matter what!

How to monitor your campaign:

MKTG 347 Week 5 - Facebook Advertising

Advertising in general is a way to get your product or brand to be noticed in the world. There are so many ways to advertise and on of the best ways can be through social media. One of the world's largest social media sites today is Facebook. Facebook has been around since 2005 and is still very much popular today compared to other social media sites. Facebook is so common now more with millennials and other generations than with younger people. It is also extremely popular in many countries around the world. Many people today are building their own businesses or brands, and they want to advertise it to others to get people aware of it. So a great way is to advertise is through Facebook. Advertisements are always popping in the news feed of everyone's Facebook pages and a really common one is on the sidebar of a Facebook page different advertisements for different brands and companies always appear. It helps get Facebook users aware of different products, services, brands, and more being offered.

Brands, business, and companies use Facebook to advertise because it is a major social media platform today and is still very much popular. Facebook is usually always updating and trying new things to stay popular and meet the users of Facebook's needs. They keep up to stay popular. So, since it is still popular it allows people to sue Facebook to advertise because they know they can get the attention of some consumers through Facebook. They only need to attract a few people in the beginning which can  help lead them to influence others to be aware of an advertisement. It is a major benefit brand owners should take advantage of, because if they want to succeed with heir brand, Facebook advertising is a great way to start off. It can lead them to so much success for the brand and they can keep expanding. Plus it would help them know if their brand is unattractive. Facebook advertising can show them what is attractive and unattractive in a consumer's mind. Facebook offers brands and companies a major asset, which is to use their platform to advertise!


Advertising on Facebook:

MKTG 349 Week 4 - Starting a Campaign

Campaigning takes time and effort! It takes serious dedication to make a great campaign and attract and audience. Campaigning can help people who work in business, politics, or anyone trying to sell a product, service, or idea. You want people to notice you and be aware of what you are selling to the people. Starting a campaign takes time and dedication and it takes a lot of thought. When creating a  campaign, you want to think mainly about what audience you want to target. For example, what age group, gender group, economic class, and other factors must be taken into consideration. If you choose to create a campaign to appeal to more than one type of audience, you have to create a campaign that can achieve that, for example must attract both females and males, all age groups, low, middle, and high class. It is extremely important to identify the audience of the campaign.

Besides identifying the audience, it is important to create a campaign and think about what you want the audience to see on the campaign and ways to release the campaign for the world to see. The content of the campaign is important because to some people they might prefer to see more information and then there some who might prefer not to see to much on it because they might find it unattractive or boring. When starting a campaign, you must put enough info on what you are selling, but also maybe not too much because that might not grab people's attention. You want something to grab their attention to get them to ask for more information on the campaign. It is important to place campaign and ads on sites, billboards, pages, and social media where you believe it would be mos popular and gain the most attention. When starting a campaign, there are many concepts to think about before completing it and releasing it, in order to gain success from the campaign!

Campaigning Concepts:

What Color Is Your Parachute? Week 4 - Your Resume Might Not Always Be Enough!

Resumes are so important today, because everyone is always looking for a job! Resumes help employers get a better picture not of who you are as person, but the skills and qualities you have that takes to do a great or awful job. Most job sites now allow a person looking for a job to place their resumes there for employers to see. Sometimes it can be hard to find a job, so it helps when jobs you do not hear of find you! Many employers now look through resumes on job sites such as staffing agencies, Indeed, Glassdoor, and more. Your resume is out there and if they search for specific qualifications and your resume pops up, it would be perfect for you! It shows that you are not only looking, but employers are looking for you too!

How Employers Look For Resumes:

However, most people do not realize that many employers not only look for information about you through resumes, but they can find more information about you through social media and Google, two major platforms that can offer up more information about you as a person. Sometimes people do things they would not want their employers to know about them, but it can be hard to keep personal stuff in this day private. No matter if you have the qualifications when an employer is looking for an employee, they still want people who are professional and they do not want to find problems with you on the Internet. It can affect their companies showing they hired someone that might look unprofessional to others. Always be prepared when looking for a job!

Looking For Information on Employees:

MKTG 347 Week 4 - The Influence of Facebook

Facebook started back in 2005 and it has gotten more popular ever since. Millions of people around the world have a Facebook page or profile. It is a way to connect with people, follow news and media, and follow friends and family. Facebook is a way to connect with people, businesses, family, and more around the world. It can be a way of branding yourself to the world. With Facebook you can advertise anything for example if you are starting up a business, you can create a page for a business, company, organization, club, or anything to sell to people. It is a way of getting noticed and gaining attraction from different people around the world. You can have 1 friend or follower, who has more and gets other people to follow you. So with one connection can lead you to build hundreds to thousands of connections on Facebook.

I think Facebook is a great use of social media, because most people now are always on social media for entertainment because they are always on their mobile devices. Since Facebook expands its use of getting news, making friends, and learning more about business, people, companies, and more, it offers people such amazing opportunities that they can find through Facebook. I feel that Facebook has influenced so many people to do more such as Market through them and learn to research and find possible careers from Facebook. It also influences people to be more active and invested in what is going in the world today, because for some people it can be hard to keep up with everything, but Facebook can help users stay up to date! Overall, Facebook has grown so much over the years and influence many people and other companies to do the same!

Influence of Facebook:

MKTG 349 Week 3 - Campaigning an Ad

Campaigning an advertisement can be essential to what you are trying to sell such as product, service, idea, or anything else you want people to see and be aware of. Some people might find it hard to create a campaign or where to advertise their campaign. that is why with Google, creating an AdWords account can be extremely helpful. Creating an AdWords account can help you out when you want to create a campaign for people to see and a great way to do it is post on Google because millions of people are on Google everyday searching up what they want to find.

I think Google AdWords is a great way to help anyone create a campaigning like an advertisement because it lets you choose how you want it to show. Part of creating a campaign is what you want people to search or see to get to your campaign compared to other brand campaigns. When creating a campaign, you have to pick the perfect keywords you believe people will search and must relate to your campaign. The more keywords you place, the more likely your ad could be searched for on Google. The more people click on your ad, the more popularity and attraction you can bring to your brand because of your campaign.

I believe Google AdWords is a great way to get noticed! You can never just sell a product, brand, service, or idea without having to advertise it. If you want more attraction to what you are selling, you got to put in the work, creativity, and different options into getting others to notice. It all pays off when your brand gets more popularity through more people who see your campaign through AdWords!

Campaigning an Ad with AdWords:

What Color Is Your Parachute? Week 3 - The World of Job Hunting

Looking for a job can be so stressful for so many people, especially for college graduates. Everyone needs a job when they are older, it can be hard to live without a job. There are so many requirements today for most decent jobs. Without a good resume and good qualifications and skills on that resume, it will only make the job hunting harder. Most companies now want to hire someone with a Bachelor's or Master's degree. That's why for college students, we have more of a chance of finding a job than people who have do not have a college degree. However, after graduating college, for recent graduates it can be hard still to find a job because we are competing with other college graduates. We all want to work in our field of study, but sometimes that might not being option. We have to find jobs based on location, type of company, type of work, hours, and much more requirements.

I have found that a great way to find jobs  is through the Internet, through mutual connections and pages such as LinkedIn. There are also many other jobs sites that post thousands of jobs and can narrow your job search, such as as Indeed, Glassdoor, Snagajob, and more. For me I was fortunate to have found a job in my field of study, Accounting, before even graduating college. I was hired through a staffing company called Accountemps, where they placed me in an amazing company to work in Accounting. I first interviewed with Accountemps for a job with them, but they also place my resume for employers to view who are looking for qualified candidates. That was when the company I now work for called Great Lakes Dredge and Dock found my resume. My employer saw that I was a student majoring in Accounting at Benedictine University so it was a big selling point to Great Lakes. So, they had interviewed me, and within the span of 2 days, I had already got the job.

So sometimes when looking for a job, you might find it hard to find the perfect job or one in your field, however you will be surprised one day and might actually work in your dream job. It all takes time and process, you will never know and one day be surprised and actually find the job yo are looking for, that was how I felt this past summer looking for a job. I applied for do many and I never thought I would find one and get hired in my field!

The World Of Searching For A Job:

MKTG 347 Week 3 - It Is Always Best To Advertise!

Advertising is a great way to get word out on what you want to sell to people! You could be selling a product, service, idea or anything you want people to be aware of. It is hard to get people to know about your brand, business, products, anything that you are trying to sell to them. Advertising helps because it gets people aware. Most ads today pop on all types of social media. They pop up on YouTube, Facebook, Snapchat, Google, Instagram, and many more. I believe the best way to advertise is through social media, because most people today are on at least one type of social media. Through social media, many people will most likely see your ad get posted and with social media, it helps expand to more people seeing your ad.

Advertisements you could make for your brand can include videos, pictures, commercials, and other forms of ads. Advertisements can be seen not only on social media, but on billboards, magazines, newspapers, television, and through other people. No matter if you do not have any type of social media, there are many ways to advertise. You always want people to see your ads. It is worth it to advertise as much as you can because it helps get your brand noticed and advertising spreads awareness of your brand. So if just one person sees your ad, it leads to many others knowing about your brand. People always spread words to others around them. So the more you advertise, the more popularity and attraction you bring to what you are trying to sell!

 Ways To Advertise:

MKTG 347 Week 2 - Are Robots Finally Taking Over The World?

Do you think we could lose our jobs and our use in the world to robots? We have relied on technology too much over the years that it has come to using technology to do our work. Some people might see that using technology to do our work might be more efficient and better at doing work than us humans. Technology can store information probably better than humans can, they might work faster than us with no disruptions, and they could be a more reliable source. However, I think that technology can never do the work that we do! Humans invented technology to be gin with, so if they are able to do that, how can technology work better than us!

After reading Technology vs. the Middle Class, it shocked me to see how Economists are looking in o what jobs are more likely to be replaced by technology than others. I know that some companies such as auto companies use technology to build their products, but I did not think ever that they were looking into more jobs being replaced by robots. Just reading about how much more productive robots are at doing our work, basically one robot doing two people's work, shocks me. I worry about this because it could mean all the work and education most people have put a lot of effort into could all be for nothing if we are gonna lose our jobs to robots.

I think that even though they proved robots are more productive at doing the work than humans, that with humans it would be better work because it is stuff we care about and put so much hard work into. Even robots are able to do different jobs, I would rely more on humans because I feel like I can trust people more than technology which could always malfunction. Maybe having robots do most of the work could be negative, could they take over us humans? I think giving robots more praise and more use could lead them to thinking they can overpower humans which could negatively affect us in the future if we rely on them too much! In my opinion, no matter how much robots work better than us, I do not think they are as a hardworking as humans!

Robots Taking Our Jobs: