MKTG 347 Week 14 - Companies Should Use Social Media!

All companies should always be active on at least several forms of social media. Whether its Facebook, Instagram, YouTube, Snapchat, Twitter, or whatever they feel is best for their company. With social media, companies can attract so many people to their company. Social media a great way to attract and influence people around the world. Especially, if a company's main target audience is millennials, that is the perfect way get their attention. The biggest social media users in the world are millennials. Millennials are constantly checking all their forms of social media apps on their cellphones.

Using social media to influence people is perfect especially if you want to advertise a new product, service, promotion, or just to get people to know your company in general. Social media is so powerful today and it is a great way to get a message out. So if companies want a chance at succeeding and increasing their audience, they should use social media to do it. It is the perfect way to communicate with your customers and get insight and comment on your company. There are so many forms to using social media such as posts, blogs, pictures, campaigns, videos, advertisements, and it all helps you connect with the millions of people around the world who are always active on social media!

The beneficial use of social media:

MKTG 347 Week 13 - Advertise on Snapchat

Most companies, brands, and businesses prefer to advertise on social media today, such as Instagram, Facebook, and Twitter. However, I think most companies should now also start advertising more on Snapchat. Snapchat is common with many generations today. It is fun to use, post about your day, message with friends and family, and just have fun with its constant updates on filters and videos. There are many news companies that use Snapchat to post stories of different news articles. Most people do not really have time to read a newspaper, journal article, or even watch the news on TV. So, the best way now to get news out is through social media. Snapchat is the perfect platform to send news out because it something we look at several times daily because its fast, entertaining, and posts stories that would relate to watch Snapchat users want to see.

What helps with Snapchat, is when a user sees an advertisement or story on Snapchat, they could send a snap to their friends and family on Snapchat or post it on their story. Their story lasts 24 hours for all their friends to see, and it is a great way to get word out. Sending snaps on Snapchat can get a company or brand so many views and interests from the millions of Snapchat users today. If more companies were to advertise through Snapchat, they can get more people interested in what their selling around the world, because their are millions of millennials today in almost every country on Snapchat. It is a fun and new way to advertise that can help improve the success of a company. Snapchat is always updating so it keeps people interested, if they still use Snapchat, they are more likely to see the millions of ads Snapchat offers!

Snapchat Advertising:

MKTG 347 Week 12 - Boost Ads on Facebook

If you are creating a page on Facebook to promote your brand or business, you should try using a boost ad on Facebook to promote. With a boost ad, you can choose specific targets such as demographics to narrow down to who you want you ad to be seen by. For example, you can narrow by age, gender, and location of your main target. It also helps to narrow down to make it easier for the people you want to view your brand by narrowing what they would be interested in. For example, you can narrow by marketing, social media, business, health care, education, law, and more. You pick what relates to your brand the most and what would interest Facebook users the most. These are the examples of requirements you can set for a boost ad on Facebook:

Step 1: Choosing the target audience based on your brand

Step 2: Specifying age limit, gender, location, and interests

 Step 3: Set a budget

 Step 4: Set duration of how long you want the ad to run

 Step 5: Desktop version of Facebook ad

 Step 6: Mobil app version of Facebook Ad

Doing a boost ad for your brand can really help improve how many people see and click on the ad. If you set to it for people who are more interested in seeing this type of promotion. Boosting your ad can get you more likes and followers, it can get people more interested in what you are trying to promote. For all business owners and anyone trying to promote a brand, if they consider using social media for promotions Facebook ads and boosting them can really help make it successful!

MKTG 347 Week 11 - Monitoring a Facebook Ad

Monitoring your advertisement or campaign on Facebook is necessary when it comes to advertising. After creating your campaign, keep monitoring it to see how well it is doing. You need to see if people are actually seeing your ad through their Facebook page and how many people go to see the campaign. The more people click on your campaign the more attention and success it will bring you. Sometimes you can know that many people are clicking on your campaign due to the pay-per-click function. The advertiser must pay Facebook every time their campaign is clicked on by Facebook users. In a way, the more money you owe, it means the more people choose to click on your campaign when they scroll through their news feed on Facebook.

A great way to test how many clicks your campaign is receiving is to use the click-through-rate formula (CTR). To get the CTR percentage all you have to do is divide number of click throughs by number of impressions and that should get you a percentage as to how many Facebook users are clicking on your campaign to see what you are advertising. It helps that Facebook allows you to look through a report of the performance of your campaigns, especially because many advertisers have several different campaigns on Facebook to get more people to click on their campaign. The different campaigns you offer, the better. It helps to keep improving and thinking of new ways to advertise to Facebook users. Always monitor your campaigns on Facebook especially if you want to create more campaigns!

Monitoring Your Campaign Performance on Facebook:

MKTG 347 Week 10 - Facebook Advertising

Facebook advertising is a great way to get word out and promote your brand to millions of people around the world. You can create advertisements just about anywhere on social media, Google, YouTube, and so many other forms of promotional advertising. Facebook is a great route to take to advertise a brand, product, or idea. There are millions of people on Facebook everyday and what is great is as they are scrolling through their news feed, they can see advertisements or even on the side of their Facebook page. It can be hard sometimes for people to view an advertisement, but when they are scrolling through it, they might see something that interests them on the campaign, leading them to what you are trying to promote.

People are always on Facebook whether it is on their computer or mobile app, they will always have advertisements pop up. What is great about it is Facebook usually has ads that would interest that specific Facebook user. Usually with the page they search or what they already like, they have ads pop up that they believe the user would interest them. For example, if one Facebook user likes several different pages about shoes and looking up shoe brands, they are probably more likely to see advertisements on shoes as they scroll through their news feeds. The best thing is to create a campaign that would intrigue Facebook users to get them to click on the advertisement. The more people click, like, or share an advertisement that pops up, the more success your campaign will bring your brand! Facebook is a great way to promote your campaign!

Facebook Advertising:

MKTG 347 Week 9 - Monitoring Social Media

Monitoring your social media accounts is extremely important because there is so much to watch and look out for. Social media is constantly being updated and changing. It is especially necessary if you are going to be marketing your brand or company through social media, you have to keep up to date with all the latest trends. It is good to have people in marketing to keep working on social media because they have to keep up with the new updates and new forms of social media they could use to promote. Not everyone is good at using or even keeping up with social media, so it helps to have people in the company who know what to do. They need to always be up to date with all current social media platforms and future types of social media platforms they could use to their advantage and help expand on promoting the company. It sometimes is more helpful to have more than one person monitoring social media because that way you can get more options and ideas on what to do with social media promotion.

Marketers Monitoring Social Media:

There is so much to look for with social media. For example, what is trending on social media is really important. You want to know what your consumers are interested in and want to grab their attention. You want to get results from consumers and social media is the perfect way to do that! With social media, you can make posts, tweets, blogs, and many more ways of putting your message out there. You want it to be seen by people and you want to get their feedback. You have to know what is beneficial for the company and most of all, your consumers. Feedback through social media is a great way to do that, so you have to always monitor what is being promoted through social media, and what can help you create future promotions on social media depending on what your consumers prefer. Always research and keep up to date through all social media platforms and trends!

What To Look For In Social Media:

MKTG 347 Week 8 - Hootsuite Benefits

It can be hard to keep track of all your social media networks. We are always creating all sorts of social media such as Instagram, Facebook, Twitter, Snapchat, Emails, LinkedIn, and more. It is hard to not use all of these networks, but it would be helpful and easier if we had an a app or type of network where they are all connected so we do not have to keep signing in different accounts, and having to remember all usernames and passwords required for login purposes. This can help so many people, because in this day most people have at least over one form of social media network. Hootsuite helps you link all of your accounts together which is much better, it is less time consuming, less stressful, and probably easier to navigate when you have so many different accounts that are used differently.

Hootsuite:

What is great about Hootsuite connecting your social media networks together, is for example when you post on one social media site but you want to post on all of them, you can post it once through Hootsuite and allow it to be posted through all of your social media sites. Some social media sites do that now such as Instagram and Facebook, when a user makes a post on Instagram, it can connect to their Facebook page and make the post on Facebook as well, but with Hootsuite, you can make posts by just going on Hootsuite instead of going through all your social media networks and making one post each. It saves you time and makes everything much simpler that way! Hootsuite can benefit you overall by making it easier to navigate social media and saving time going from app to app on your phone, by just visiting it all on one network.

The Benefits of Using Hootsuite:

MKTG 347 Week 7 - Why Is LinkedIn Important?

LinkedIn has grown popular over the years especially for college students. LinkedIn is a way to connect with the people in the working world. College students should make a LinkedIn, because they are all preparing to graduate and start their life in the real world. They need to have a job set after college since they are all adults now who have a degree. LinkedIn helps college students make connections with people from all types of companies. College students should also make connections with classmates, professors, and advisors. Connections help you prepare for how the real world will be. Making connections helps you get jobs. the more close connections you have, the more job offers you are likely to receive. It is always better to have different offers for jobs, because if you cannot get several offers, you will not have much of a choice of what job you want, and you will have to settle with a job you might not actually want. So build connections, network, and do whatever it takes to prepare you for after college. If you cannot do at your school, do it through LinkedIn a powerful resource of connections.

LinkedIn allows you to basically put your resume out there for all of your connections to see! Making connections with you classmates and professors on LinkedIn is a great way to start because they all already have connections which you can connect with as well. It shows you are open to more possibilities of working with all different types of companies. You can also use LinkedIn as you resume. That's what LinkedIn is good at by allowing you to make your profile and placing all of your work experience, your education, skills, and achievements for people to see. So if employers are ever looking to hire, they could find you through LinkedIn, which is why making connections is even better. You have to connect with them so they can see your profile, view your resume, and possibly invite you to apply for jobs if they are hiring. It is important and should be necessary to have a LinkedIn profile, it can help you get your future started!

LinkedIn Connections:

MKTG 347 Week 6 - The Advantage of Twitter

Twitter is a major social media platform today, it has been popular for several years and is still popular today. It is a great way to get word out. Twitter can be used to say whats on your mind, how you feel, to talk about major topics in the world today, or just about almost anything. You can reach so many people's attention with just one tweet. So many celebrities, politicians, athletes, and more use Twitter to tweet about whats on their mind or anything they feel they should to talk about that is trending in the news. It is a great way to get word out, because there are so many people today who do not watch news, media, read newspapers, and retrieve other sources of news. Twitter is a powerful source to get news out to people. For example, if there is a major crisis going on such as the economy or politics or anything that relates to the population, most people will first hear about through some type of social media, a major one being Twitter. It gets more people aware of what is going on in the world today. People should always be in the know of what is going on around them, and one tweet can get their attention!

A great thing about Twitter is that when you tweet, you can use hashtags. I think hashtags are great. They are similar to keywords that are used when creating a campaign on Google AdWords. People can search up hashtags when they are looking for certain tweets and posts about a certain topic. For example, many people when they are researching a topic, they sue specific keywords to find what they are looking for. Hashtags are the perfect example to use as keywords. Many people might hear about a tweet from other sources and when they want to look for it, they can use possible hashtags that were used in the post that relate to the tweet. Overall, it is the perfect way to get a message out and get people more attracted to it and want to know more!

How Twitter Spreads The Word Fast:

MKTG 347 Week 5 - Facebook Advertising

Advertising in general is a way to get your product or brand to be noticed in the world. There are so many ways to advertise and on of the best ways can be through social media. One of the world's largest social media sites today is Facebook. Facebook has been around since 2005 and is still very much popular today compared to other social media sites. Facebook is so common now more with millennials and other generations than with younger people. It is also extremely popular in many countries around the world. Many people today are building their own businesses or brands, and they want to advertise it to others to get people aware of it. So a great way is to advertise is through Facebook. Advertisements are always popping in the news feed of everyone's Facebook pages and a really common one is on the sidebar of a Facebook page different advertisements for different brands and companies always appear. It helps get Facebook users aware of different products, services, brands, and more being offered.

Brands, business, and companies use Facebook to advertise because it is a major social media platform today and is still very much popular. Facebook is usually always updating and trying new things to stay popular and meet the users of Facebook's needs. They keep up to stay popular. So, since it is still popular it allows people to sue Facebook to advertise because they know they can get the attention of some consumers through Facebook. They only need to attract a few people in the beginning which can  help lead them to influence others to be aware of an advertisement. It is a major benefit brand owners should take advantage of, because if they want to succeed with heir brand, Facebook advertising is a great way to start off. It can lead them to so much success for the brand and they can keep expanding. Plus it would help them know if their brand is unattractive. Facebook advertising can show them what is attractive and unattractive in a consumer's mind. Facebook offers brands and companies a major asset, which is to use their platform to advertise!


Advertising on Facebook:

MKTG 347 Week 4 - The Influence of Facebook

Facebook started back in 2005 and it has gotten more popular ever since. Millions of people around the world have a Facebook page or profile. It is a way to connect with people, follow news and media, and follow friends and family. Facebook is a way to connect with people, businesses, family, and more around the world. It can be a way of branding yourself to the world. With Facebook you can advertise anything for example if you are starting up a business, you can create a page for a business, company, organization, club, or anything to sell to people. It is a way of getting noticed and gaining attraction from different people around the world. You can have 1 friend or follower, who has more and gets other people to follow you. So with one connection can lead you to build hundreds to thousands of connections on Facebook.

I think Facebook is a great use of social media, because most people now are always on social media for entertainment because they are always on their mobile devices. Since Facebook expands its use of getting news, making friends, and learning more about business, people, companies, and more, it offers people such amazing opportunities that they can find through Facebook. I feel that Facebook has influenced so many people to do more such as Market through them and learn to research and find possible careers from Facebook. It also influences people to be more active and invested in what is going in the world today, because for some people it can be hard to keep up with everything, but Facebook can help users stay up to date! Overall, Facebook has grown so much over the years and influence many people and other companies to do the same!

Influence of Facebook:

MKTG 347 Week 3 - It Is Always Best To Advertise!

Advertising is a great way to get word out on what you want to sell to people! You could be selling a product, service, idea or anything you want people to be aware of. It is hard to get people to know about your brand, business, products, anything that you are trying to sell to them. Advertising helps because it gets people aware. Most ads today pop on all types of social media. They pop up on YouTube, Facebook, Snapchat, Google, Instagram, and many more. I believe the best way to advertise is through social media, because most people today are on at least one type of social media. Through social media, many people will most likely see your ad get posted and with social media, it helps expand to more people seeing your ad.

Advertisements you could make for your brand can include videos, pictures, commercials, and other forms of ads. Advertisements can be seen not only on social media, but on billboards, magazines, newspapers, television, and through other people. No matter if you do not have any type of social media, there are many ways to advertise. You always want people to see your ads. It is worth it to advertise as much as you can because it helps get your brand noticed and advertising spreads awareness of your brand. So if just one person sees your ad, it leads to many others knowing about your brand. People always spread words to others around them. So the more you advertise, the more popularity and attraction you bring to what you are trying to sell!

 Ways To Advertise:

MKTG 347 Week 2 - Are Robots Finally Taking Over The World?

Do you think we could lose our jobs and our use in the world to robots? We have relied on technology too much over the years that it has come to using technology to do our work. Some people might see that using technology to do our work might be more efficient and better at doing work than us humans. Technology can store information probably better than humans can, they might work faster than us with no disruptions, and they could be a more reliable source. However, I think that technology can never do the work that we do! Humans invented technology to be gin with, so if they are able to do that, how can technology work better than us!

After reading Technology vs. the Middle Class, it shocked me to see how Economists are looking in o what jobs are more likely to be replaced by technology than others. I know that some companies such as auto companies use technology to build their products, but I did not think ever that they were looking into more jobs being replaced by robots. Just reading about how much more productive robots are at doing our work, basically one robot doing two people's work, shocks me. I worry about this because it could mean all the work and education most people have put a lot of effort into could all be for nothing if we are gonna lose our jobs to robots.

I think that even though they proved robots are more productive at doing the work than humans, that with humans it would be better work because it is stuff we care about and put so much hard work into. Even robots are able to do different jobs, I would rely more on humans because I feel like I can trust people more than technology which could always malfunction. Maybe having robots do most of the work could be negative, could they take over us humans? I think giving robots more praise and more use could lead them to thinking they can overpower humans which could negatively affect us in the future if we rely on them too much! In my opinion, no matter how much robots work better than us, I do not think they are as a hardworking as humans!

Robots Taking Our Jobs:

MKTG 347 Week 1 - Why We Should Learn How To Market Through Social Media?

Social Media Marketing can help me as an Accounting major gain experience, skill, and background in other business fields. I want to get to learn more about the business world, how to network, and communicate in different ways especially through social media, which is a major platform today. Getting to know and how to use social media will help me because I am not as skilled with social media as others in my generation. In my opinion, if I can learn and gain more experience marketing through social media, I can help improve my skills in the business world. I can communicate with many different types of people throughout the world and it can help for example if I ever run a business or company, reach a larger audience.

I have always believed that the best way to communicate or get word out to others, is through social media because most of the population is always checking social media. With accounting it can be harder to market through social media, it is not a skill everyone has. It is something different than just doing accounting-related work. Marketing is something many people, especially people interested in the business world, should learn to do. We should always be marketing ourselves and our brands. With social media, it makes a lot better and more creative to market. We can get word and advertising out to larger audiences through different types of social media such as Instagram, Facebook, Twitter, Snapchat, and more. These forms of social media can help spread word so fast, because that is how people connect. Networking with one person can connect you with so many more!

World of Social Media: