MKTG 349 - What is SEM?

There are many forms of marketing, such as digital marketing, social media marketing, creative marketing, sales, public relations, and more. However, there is a form of marketing that can benefit so many companies and people who choose to work in it, which is search engine marketing, also known as SEM. Search engine marketing is a mix of search engine optimization and paid searching activities. Many people who are constantly search for millions of different things on the Internet, especially through Google. With search engine marketing, companies have created campaigns to advertise so when people search, they click on the campaign if it matches their search. So, Google has a form of campaign creation site, Google AdWords.

Google AdWords can help benefit so many companies create campaigns and provide it to people to influence them to click and follow their campaigns. With search engine marketing, companies that create campaigns can monitor how well and effective their campaigns do. Monitoring your campaign is a key tool to succeeding at your company. You want to create campaigns and work in search engine marketing because it is a popular form of marketing that is being used by consumers daily. It is a perfect way to communicate what you want people to hear.

Search Engine Marketing:

MKTG 349 Week 14 - Holiday Shopping!

Search engine marketing can benefit so many companies who want to advertise and want their campaigns to appear in Google with the millions of searches done by people everyday. Many people are searching for stores, companies, promotions and more on Google almost everyday. So, many companies would benefit by campaigning on Google with the help of Google AdWords. When people search in words that are keywords related to a company, brand, or service, any campaign especially popular campaigns will pop up, and it can influence people to click on the campaign. That is what companies want, for people to click on the campaign, the more they click the more success it can bring in for the company.

Companies should use search engine marketing when it comes to November, the holiday shopping. Most people are always on Google researching what gifts and stuff they want to buy for the holidays. It becomes the busiest time of the year because you have Thanksgiving, Black Friday, Christmas, and New Year's. People are always busy in November and December and never know what to buy, so they do their research mainly through Google. Major stores like Macy's, Wal-Mart, Best Buy, and more major companies have their campaigns on google that are the most common because that is where people tend to look when buying gifts. Search engine marketing is a great form of marketing especially when it comes to the holidays!

Google searches for the holidays:

MKTG 349 Week 13 - Search Engine Practice

Search engine marketing is a great form to advertise especially for major companies or any brand that is just starting up and wants to attract people to get interested in their brand. The best thing to do is to keep practicing. Practicing how to create campaigns, create keywords, and monitor your campaign. To succeed, it takes time, effort, and practice. Sometimes it can be hard to afford to advertise such as billboards and TV advertising. However, Google AdWords offers business owners an easy and cheaper way to advertise. It is a good way to test out your campaign, through search engine advertising especially with Google AdWords.

Google AdWords is a great form of search engine marketing. Search engine marketing is researching what interests consumers into seeing campaigns and advertisements. Many consumers are always on the Internet research about different products, brands, and services. So companies and businesses should practice using different popular and relevant keywords, research what keywords are more likely to interest people into looking at your campaign and what best relates to the campaign. Just keep practicing with different forms of search engine marketing, such as Google AdWords, to help get an idea of what advertising works best for consumers!

Search Engine Marketing (SEM):

MKTG 349 Week 12 - Getting AdWords Certified Can Help!

Sometimes you want to know how you can improve, and one way to do that is to get certified with Google AdWords. Getting certified, helps train you and teach you how to create campaigns. When you create campaigns, you want a perfect campaign that grabs people's attention, you want people to click on your campaign, because the more people click on it and get attracted to the advertisement, the more success it will bring your brand. You want people not only to click on it but to actually research the campaign and get people interested, because if they click then you owe money per click, but if they are interested, you can gain money from consumers interested in what you are selling or providing. It does take time and practice to get a great or perfect campaign running, that is where Google AdWords comes in to help!

Google AdWords teaches you what it means and how to create a campaign, learning from the company that created campaigning trough AdWords. If you choose to create a campaign with Google AdWords, why not practice with their exams, take the exams, and get certified. The exams teach you how to create your campaign and what to do to make it successful. Getting certified will help your campaign get more clicks, because it is created by someone who is certified with Google AdWords. All you need to do is take two out of 6 exams to receive the certification, you can choose to take all if you really want to learn more about the different section of Google AdWords,, but you can only take two exams, one being the fundamentals exam, to learn what pertains to you the most. Anyone looking to campaign, should attempt to get certified with Google AdWords!

Google AdWords Certification:

MKTG 349 Week 11 - AdWords Search

Search advertisements such as campaigns can be really helpful to learn. Google AdWords offers a search advertising exam has one of the exams to receive an AdWords certification. This exam offers people to learn hot create and manage search ad campaigns. This can be helpful to learn especially when it comes to promoting your brand. I think if people who have small businesses, services, ideas, brands, or any type of promotion they want to advertise should study for the search advertising exam and take the exam. Taking this exam is one step in getting closer to get AdWords Search certified, after taking another one of the exams, such as the fundamentals exam. These exam are long, but they offer people so much to learn about creating campaigns.

Studying and taking this exam will help you learn more about who to create a campaign, how to measure it, and manage it to create new campaigns. BY creating one campaign you can keep track of how well it is doing, how many people click on it, and how many people are interested in what is being advertised in the campaign. I took the the two exams to get certified in the AdWords Search Certification, the fundamentals and search advertising exams. Studying and taking both these exams helped get to know better how to create a campaign if I were to advertise in the future. Taking these exams and getting certified has helped me better prepare for future resources. I understand how to create my campaign through Google AdWords better now and to get many clicks through it, rather than creating the campaign and not have knowing what I was going. This helps understand what to do and how to measure the success of my campaigns. I feel that taking these exams is extremely beneficial to me, especially if I ever were to have a small business or I wanted to promote a brand. I think mist people ho plan on going into sales, advertising, or something similar should take these exams and get certified, it will help!

AdWords Search Certification:

MKTG 349 Week 10 - Asking For Help!

It can be hard to learn something new and to learn how to work some sites and apps. Everything takes time to learn such as electronic devise, social media, emails, apps, software, and just about anything. What helps with learning new things, is that people who create these ideas offer their services to help people figure out the use of their systems. When creating new programs, software, apps, or anything that we need to learn, it is a great idea is beneficial to users when they create some sort of help feature. Some people like to create different forms of help features such as a chat with a representative, emailing, or offering answers to FAQ's , frequently asked questions. Anything is helpful for people who are not sure how to use the system. Google AdWords can be a tricky thing to learn if you are not used to it. However, Google offers help feature for users using Google AdWords.

Google AdWords is a great feature for brand owners and anyone looking to promote. However, Google AdWords can be tricky to learn, t has many feature to it, and it can be quite confusing to get a hang of at first. It all takes time to learn new content. That is why Google offers help features on how to work Google AdWords. It offers a guide on how to work it and create your campaigns. It also allows you to see if you completed the process correctly such as seeing if the ad is running. Some people might create a campaign, but thy might not have run the campaign, so it allows them to know if they finished and completed the process of creating a campaign. It helps allow you see how well the ad is doing by locating where you can see all the clicks on your campaign and what it does. The help feature is an amazing aspect of Google AdWords, because it can be hard to learn on your own. I encourage anyone using Google AdWords to always use their help feature so they know how to master google AdWords

Google AdWords Help Center:

MKTG 349 Week 9 - Getting Certified Can Help!

Getting certified in anything is a process of learning something new. It is important to learn new concepts, ideas, and information, especially if it can help your career. Getting certified in most jobs shows the effort a person put in to their work by learning new concept they believe would help their jobs. Google AdWords is a great way to get certified and learn a new concept of Google, especially for Marketers. With Google AdWords, a person can take both the Google Advertising Fundamentals Exam and the Display Advertising Advanced Exam, which are free to obtain through Google. So why not take the chance if they are free, why not learn a new concept for free and get certified on it, something that can look great on your resume!

These new concepts can help you learn more to advertise and create campaigns through Google. There are many people who do not know how to create an advertisement, campaign, or any promotion type to advertise a brand or product. However, with Google that is easy to learn through AdWords. The first step is to learn how to use Google AdWords, by using this program to create a campaign for people to visit when on Google especially with the use of keywords. The next step would be to prepare and learn the material to take the exam. The final step is taking the exam, once you pass the exam with a score of an 80 out of 100 or higher, then you will be officially certified in Google AdWords. With the certification you can use it to your advantage and put it on your resume. Once employers see that on your resume especially in the marketing career, you will have higher job opportunities because you have more skills on your resume that proves you deserve the job. The more effort you put in to learn new concept can benefit you when looking for new jobs. Getting certified is a great way to help you find an amazing job opportunity!

Google AdWords Certification:

MKTG 349 Week 8 - Campaign Ad Extensions

Ad extensions can help when creating your campaign, especially with Google AdWords. This can help make your ads more competitive with others. In order to create an extension and make it more competitive you need to create a site link of your campaign. You can go to it under the ad extension tab on Google AdWords and then click on the button that says site link extension. After it is created for people to see, you are able to view how well the campaign is doing due to the site links. It helps to see if you are doing something right or worn g,s ow when creating other campaigns with other site link extensions, you know what to do to get people to go to your campaign. You might have to improve the campaign or site link or you might just keep doing the same thing if it is gaining success.

Ad extensions can benefit your campaign and what you are trying to sell to consumers. It helps your consumers get to know more about the brand and more about your campaign when you create more than one site link extension. It offers them different options on the campaign and as to what they need specifically when they create a search in Google. Adding more to your campaign using ad extension can get your ad more clicks which is better, the more click it can gain more success from and you can get more results that way. Creating more d extensions for different topics of your campaigns will lead users to know that your brand for the campaign offers more products or services, not just one thing. Consumers prefer to have several options for a brand when they are searching on Google. For example, if they were to search Nike, they would want to see different types of shoes, not just the campaign being about one shoe, they want something more broad and not specific. So the more ad extensions created, the more clicks you get, and the more success the campaign gets.

Example of Ad Extensions:

MKTG 349 Week 7 - Look For Ways To Help!

If you ever feel stuck when creating a campaign on Google AdWords, Google can always help! It can be hard to create a campaign on Google AdWords. It helps to put ad s that relate to a certain topic together, because it can help you see how well the ads are doing. The more ads you have for a specific campaign, the more results you can get out of that campaign. Sometimes you can run into trouble when creating more than one ad for a campaign, you get stuck on ideas to use. Not all ads should look exactly the same, so it can be hard to think of new and creative ideas for new ads. So it helps to ask for Google AdWord support. They can help you with what you need, for example when it comes to creating new ads, what ideas should you start thinking about and how you can make it different from others. You also want to think of new keywords, but that can also be hard to think about, so getting support can help you think of new ideas and new keywords you would want to input in your ad and make it stand out from other advertisements in a campaign.

Getting support can help you think of ideas you did not have before, sometimes you just need a little push! Google AdWords Support also helps you identify any types of errors and problems in your campaign. For example, if any of your keywords need to be corrected because an error was found, they will let you know so you can fix it. It helps that they find your errors because you want to fix those errors to help improve the success of your campaign. You want to perfect your campaign as such as you can, so the audience does not find any errors in the campaign. You should always look for ways to improve and get help from the AdWord support, it will all only help your campaign in the future and for other possible campaigns!

Process of an AdWords Campaign:

MKTG 349 Week 6 - Getting The Hang of Creating Keywords!

It can be hard sometimes to get used to something that one has no experience in, it is something new and different to them. Everything takes time getting used to, it all takes effort and lots of practice! When creating a campaign, such as with Google AdWords, you must create keywords that you know people would search, what would be most common. It is hard getting used to creating keywords for a campaign. Every time you create a new campaign, you have o think of new keywords to create so when someone searches those keywords, they can get to your campaign. However, it can be hard because there are so many things to think about when creating keywords. out how many keywords to use, what words are best to use, or if there are related words you could use. It is hard to get used to because, you do not do the same thing every time. Each time you are creating a new campaign, you have to create new keywords. Sometimes one might feel like they cannot think of any more keywords to place in their campaign!

Creating keywords can sometimes require creative thinking, because you cannot always just put some random keywords under your campaign. You have to think about making yours standout from other campaigns.You want people to choose our campaign over others. So you have to not only think of keywords that relate to the campaign, but also keywords that are not the same or too similar to other campaigns, where it leads to searchers to choose another campaign over yours. You want yours to get noticed. SO it does take time to get the hang of creating keywords because there are so many key parts to it to think about when creating them. The more effort and time you put in creating specific, popular, and different keywords to help when searching your campaign, the more success can come from the campaign because it led people to clicking on your campaign in Google!

Creating Keywords:

MKTG 349 Week 5 - Always Monitor!

When launching a campaign, it does not mean you are finished and can just move on tot the next one. You have to keep monitoring it to see how the campaign is doing, is it working, is it attracting an audience? People should always be monitor anything that they do or publish. Monitoring helps you keep track of what and how you are doing. Monitoring a campaign can also help if you want to do more campaigning for other products, services, ideas, and more. It can be used as a guide to figure out what you should keep doing or what you need to change. For example, if I were to put a campaign of an advertisement on Google AdWords, I would want to keep monitoring it to give me ideas on how it is doing, for future references if I ever decide to do another campaign.

Monitoring can help for future references because you can keep track of what keywords and defaults  are being used to find your campaign, or what gets your campaign noticed from users. Old campaigns are used as ideas when creating a new campaign. I believe it is best to look at campaigns you have done and other people's campaigns to monitor them and see how they are doing. It gives you ideas on what you should be improving and what you should keep the same. You always want to do something different or keep stuff the same because you always want to know what users and audience think of your campaign, and see what gets them interested. You always have to know the interests of your target audience because they will be the ones who are vested in your campaign, you will lose their interest and it would make it harder to gain others' interest. So you must always monitor, no matter what!

How to monitor your campaign:

MKTG 349 Week 4 - Starting a Campaign

Campaigning takes time and effort! It takes serious dedication to make a great campaign and attract and audience. Campaigning can help people who work in business, politics, or anyone trying to sell a product, service, or idea. You want people to notice you and be aware of what you are selling to the people. Starting a campaign takes time and dedication and it takes a lot of thought. When creating a  campaign, you want to think mainly about what audience you want to target. For example, what age group, gender group, economic class, and other factors must be taken into consideration. If you choose to create a campaign to appeal to more than one type of audience, you have to create a campaign that can achieve that, for example must attract both females and males, all age groups, low, middle, and high class. It is extremely important to identify the audience of the campaign.

Besides identifying the audience, it is important to create a campaign and think about what you want the audience to see on the campaign and ways to release the campaign for the world to see. The content of the campaign is important because to some people they might prefer to see more information and then there some who might prefer not to see to much on it because they might find it unattractive or boring. When starting a campaign, you must put enough info on what you are selling, but also maybe not too much because that might not grab people's attention. You want something to grab their attention to get them to ask for more information on the campaign. It is important to place campaign and ads on sites, billboards, pages, and social media where you believe it would be mos popular and gain the most attention. When starting a campaign, there are many concepts to think about before completing it and releasing it, in order to gain success from the campaign!

Campaigning Concepts:

MKTG 349 Week 3 - Campaigning an Ad

Campaigning an advertisement can be essential to what you are trying to sell such as product, service, idea, or anything else you want people to see and be aware of. Some people might find it hard to create a campaign or where to advertise their campaign. that is why with Google, creating an AdWords account can be extremely helpful. Creating an AdWords account can help you out when you want to create a campaign for people to see and a great way to do it is post on Google because millions of people are on Google everyday searching up what they want to find.

I think Google AdWords is a great way to help anyone create a campaigning like an advertisement because it lets you choose how you want it to show. Part of creating a campaign is what you want people to search or see to get to your campaign compared to other brand campaigns. When creating a campaign, you have to pick the perfect keywords you believe people will search and must relate to your campaign. The more keywords you place, the more likely your ad could be searched for on Google. The more people click on your ad, the more popularity and attraction you can bring to your brand because of your campaign.

I believe Google AdWords is a great way to get noticed! You can never just sell a product, brand, service, or idea without having to advertise it. If you want more attraction to what you are selling, you got to put in the work, creativity, and different options into getting others to notice. It all pays off when your brand gets more popularity through more people who see your campaign through AdWords!

Campaigning an Ad with AdWords:

MKTG 349 Week 2 - Why Is It Important To Generate Specific Keywords?

Keywords are so helpful when it comes to looking for something specific, especially in Google. Whenever we do not want to write out a whole phrase, sentence or paragraph, keywords come in handy to help us find what we are looking for! After reading the introduction to Introduction to Search Engine Marketing and AdWords: A Guide for Absolute Beginners. I got to learn more about how Google helps when it comes to search through keywords. They AdWords. Some people, such as myself, have never used AdWords or even heard of it. The use of AdWords could really help many people through their search engines.

Google found a way to help people customize or specify their searches on Google, they did using AdWords. Choosing specific keywords is extremely important. When generating an Ad through AdWords, it is important and necessary to choose the right word. Choose the one that seems most popular to be looked up by users. If you choose the wrong keywords to place in the ad, it will make it harder for people to find an ad or even notice it on Google. So choosing keywords that are more popular with people and tend to be looked up more such as a main word or one to specify the title of the ad, is important, it gets people to click on the ad. Creating an advertisement for people to see can be hard to do especially if you want to make it simple and easy to find. AdWords helps one customize it in a way that when someone is searching Google, it makes it easier to find the website or advertisement they are looking for.

With advertisements, Google generates a lot of profit from the ad, through the CPC. The CPC, also know as the cost per click, brings profit to Google because for each click on each advertisement, Google gets paid. AdWords is not only helping with minimizing searches in search engines, but bring in more money to Google. In my opinion, this is a great way to bring in profits to the company and it helps out other brands and companies who choose to advertise. Choosing the right keywords and using AdWords can help bring attention and profits to a company and Google itself for creating AdWords!

Keyword Search