MKTG 348 Week 11 - Getting Certified!

Getting SEO certified can benefit you and your company! Getting certified, helps train you and teach you how to create campaigns. When you create campaigns, you want a perfect campaign that grabs people's attention, you want people to click on your campaign, because the more people click on it and get attracted to the advertisement, the more success it will bring your brand. You want people to be intrigued by your ads, and to improve at them you would want to get certified because it helps expand your knowledge and give you more experience with SEO. It does take time and practice to get a great or perfect campaign running, that is where Google AdWords comes in to help!

Google AdWords teaches you what it means and how to create a campaign, learning from the company that created campaigning trough AdWords. If you choose to create a campaign with Google AdWords, why not practice with their exams, take the exams, and get certified. The exams teach you how to create your campaign and what to do to make it successful. Getting certified will help your campaign get more clicks, because it is created by someone who is certified with Google AdWords. Anyone looking to campaign, should attempt to get certified with Google AdWords! Google offers many exams, and I suggest taking them all because it only benefits you in the future and makes you stand out compared to to others that you know how to create the best SEO ad, this way it proves it!

SEO Certified:

MKTG 348 Week 9 - Keeping Up!

Everything today is always changing, because there always new rules, updates, inventions, ideas, and more. So, it is good thing to always keep up to date! Most people stay up to date with things such as a new phone that comes out, new software, things that are more relevant at the time such as new forms of social media, and many things. We are all always keeping up with new changes. So we should be keeping up with new forms of SEO and rules.

Being a business or company owner, you want to keep up with how SEO changes so you can change your ads or promotions or searches you have created, especially with Google. There are many different parts to SEO to keep up with such as the resources provided for you. Resources include the tools you need to create an ad or search, tools you can use to create keyword searches and how to track those keywords by how many users have used it. There are always new forms being offered, all you have to do is keep up with them to keep up with SEO.

Keeping up with SEO:

MKTG 348 Week 8 - Webmaster Tools

Google has to index their websites Webmaster tools can helps small and large companies by making it easier to manager their company. With webmaster, it could help narrow down searches for certain sites or ads in Google. Webmaster makes it easier for companies like Google to manage sites, keywords, ads, and more. Webmaster is like going to a doctor or dentist, it allows you to make check ups. Checking up is always a good thing because then you know if you are doing something right or wrong, or if something needs to be improved or not.

Companies should use webmaster to monitor their performance, because it is a great way to check up on content such as traffic to your site, mobile usability, links leading to your site, and more. This is perfect to keep track of, because it allows companies to see how users get to their sites and what they search for or click on that leads to their sites. Monitoring shows that you are invested in keeping you company functioning properly, webmaster tools make it easier to do that.                         

Google Webmaster Tools:

MKTG 348 Week 7 - Is It Working?

When using SEO to promote your brand or campaign, you want to create different advertisements and promotions to get it noticed. However, no matter how much effort or time you put into the work you do for SEO, you have to really check and make sure it is actually working. You need to monitor your campaign to make sure it is succeeding, if you are not, you will never know how well or bad it is doing, and then all the work you put in, goes to waste. There are many ways to monitor such as seeing the rank of your SEO, keep checking in on it, and the best way is looking at your ROI.

A great way to see if you campaign is working, is to look at your Return on Investment, ROI. With your ROI, you want to see how well the campaign is doing. Is it getting as much attention as effort you put into the campaign? If not, then you are losing time, money, creativity with a campaign that is not succeeding, so you have to decide what you can do better to improve the campaign, so it can improve your ROI. If it is, then keep doing what you are doing, but there are always ways for improvement, with improvement you can bring it more success. Monitoring ROI on the campaign is a great way to learn from SEO.

Return on Investment for SEO:

MKTG 348 Week 6 - Blogging About SEO

A great way to learn more about SEO in a creative way, is to blog about SEO. Blogging is a fun and creative way to talk about any topic in a short way for others to read. Blogging allows you to discuss a topic of your choice and teach others something new while you learn as well. With blogging about SEO, not many people know what it is and how to use it. SEO blogging allows you to learn more about how SEO works and how it can benefit many people.

With blogging you can discuss any topic such as SEO, cite links for people to read more into, put in pictures, and more so people get a better idea of SEO. Blogging about it is a perfect way to teach yourself and others. Many people want use SEO, especially with Google, but are not sure how it works. Blogging is informative, creative, and allows one to share their thoughts with others. So we should blog about SEO, how to use it and what to do with it, to help others who would like to know more. Blogging gives everyone a chance to learn!

SEO Blogging:

MKTG 348 Week 5 - Importance of Keyword Research

Thinking about the keywords you want to use in SEO is important, because those words are how people can find out about your company, brand, product, anything you want to see basically. Everything takes time getting used to, it all takes effort and lots of practice! When creating a campaign or advertisement you must create keywords that you know people would search, what would be most common. It is hard getting used to creating keywords for a campaign. Every time you create a new campaign, you have to think of new keywords to create so when someone searches those keywords, they can get to your campaign. If your keywords that you have created are not good enough, you can always change it to what people search for in Google. You can create new words that are more likely to be searched and led to your campaign. However, it is hard because there are so many things to think about when creating keywords.

Creating keywords can sometimes require creative thinking, because you cannot always just put some any keyword, it has to relate to your campaign to match what users are looking for. Your keywords should have a campaign that stands out from your competitors. So, do not only think about what keywords you are using, but your competitors as well so you can create more similar or better word searches to help bring users to your company over others.You want yours to get noticed. So it does take time to get the hang of creating keywords because there are so many parts to it to think about when creating them. It takes time, effort, and creativity, but it is worth it when it brings many users to your campaign.

Keyword Research:

MKTG 348 Week 4 - SEO Content

Content for any form of SEO is important. Content that is found on websites is important because it is how people who visit the site follow it. There are many factors to consider for content, such as design, social media, information, themes, and more. The content of the website helps bring attraction by potential consumers of the company. Content gives people an idea of what you are all about and what your represent. It is like a symbol of who you are and what you do. It is necessary to have a great website that attracts people, especially when they are searching something related to your company.

Content helps bring success to the site because it should allow users to have a good experience. You want your website to allow users to have a good experience by making it easy to navigate, answer their questions, and attract the users. A user finds a good experience through a company's website based on content. With the content, they want it to be easy to understand and navigate and to provide information for any questions or concerns they might have. Content is important because of what it means to users and consumers!


SEO Content Importance:

MKTG 348 Week 3 - Skills in SEO

Some people believe they might not what search engine optimization is or even how it works. However, many of us might have the skills to learn or even work with SEO and we do not even know it. Almost the whole population of the world uses one of these four skills almost everyday or even some days: analytics, content, search, or social skills. One of these four skills can be used in school, work, social media, or even in our regular lives. We use these skills for some reason either for entertainment purposes, job requirements, or to even help us with any work we have whether it is for work or school. We have SEO skills that we don't even know we have.

SEO is important into figuring out many things, especially with companies such as Google. Our skills can help us expand in SEO and learn how to use it in many different ways. With the help of SEO, we can learn how to expand companies we work for and see what is demanded by consumers. We use SEO to advertise our companies but that requires finding information, to find information we need to have skills such as content and analytical, in which they will help us gain data. We can find our skills for SEO in our everyday lives!

SEO Skills:

MKTG 348 Week 2 - SEO

All companies want to see the results searched by consumers. Many people search for companies and products on Google. It is how most of us find what we are looking for, to search it in Google. The searches displayed through Google help allow companies to know what people are looking for. For example, if i was looking for new shoes, a specific type of shoes, it helps me as a consumer find them from the perfect company. This helps companies know what consumers are looking for when they search into Google. It can benefit them by knowing what their consumers are looking for and what they want, so if they have the product, it would be perfect. Even if they do not offer the exact product consumers are looking for, in a way it gives them ideas of what to create to keep their consumers interested in their company.

Google benefits so many companies in retail, food, business, and more. Google is used heavily everyday by many people around the world. It helps them find what they are looking for. Companies can get ideas of from their customers. Their customers help them succeed and generate revenue into their company. Without customers or anyone interested in what they have to sell, they will no longer have anything to offer as a company. That is why with he help of Google searches they can see what it is their customers think of or want when researching about their company.

Perfect form of SEO, Google: