MKTG 349 Week 2 - Why Is It Important To Generate Specific Keywords?

Keywords are so helpful when it comes to looking for something specific, especially in Google. Whenever we do not want to write out a whole phrase, sentence or paragraph, keywords come in handy to help us find what we are looking for! After reading the introduction to Introduction to Search Engine Marketing and AdWords: A Guide for Absolute Beginners. I got to learn more about how Google helps when it comes to search through keywords. They AdWords. Some people, such as myself, have never used AdWords or even heard of it. The use of AdWords could really help many people through their search engines.

Google found a way to help people customize or specify their searches on Google, they did using AdWords. Choosing specific keywords is extremely important. When generating an Ad through AdWords, it is important and necessary to choose the right word. Choose the one that seems most popular to be looked up by users. If you choose the wrong keywords to place in the ad, it will make it harder for people to find an ad or even notice it on Google. So choosing keywords that are more popular with people and tend to be looked up more such as a main word or one to specify the title of the ad, is important, it gets people to click on the ad. Creating an advertisement for people to see can be hard to do especially if you want to make it simple and easy to find. AdWords helps one customize it in a way that when someone is searching Google, it makes it easier to find the website or advertisement they are looking for.

With advertisements, Google generates a lot of profit from the ad, through the CPC. The CPC, also know as the cost per click, brings profit to Google because for each click on each advertisement, Google gets paid. AdWords is not only helping with minimizing searches in search engines, but bring in more money to Google. In my opinion, this is a great way to bring in profits to the company and it helps out other brands and companies who choose to advertise. Choosing the right keywords and using AdWords can help bring attention and profits to a company and Google itself for creating AdWords!

Keyword Search