MKTG 347 Week 10 - Facebook Advertising

Facebook advertising is a great way to get word out and promote your brand to millions of people around the world. You can create advertisements just about anywhere on social media, Google, YouTube, and so many other forms of promotional advertising. Facebook is a great route to take to advertise a brand, product, or idea. There are millions of people on Facebook everyday and what is great is as they are scrolling through their news feed, they can see advertisements or even on the side of their Facebook page. It can be hard sometimes for people to view an advertisement, but when they are scrolling through it, they might see something that interests them on the campaign, leading them to what you are trying to promote.

People are always on Facebook whether it is on their computer or mobile app, they will always have advertisements pop up. What is great about it is Facebook usually has ads that would interest that specific Facebook user. Usually with the page they search or what they already like, they have ads pop up that they believe the user would interest them. For example, if one Facebook user likes several different pages about shoes and looking up shoe brands, they are probably more likely to see advertisements on shoes as they scroll through their news feeds. The best thing is to create a campaign that would intrigue Facebook users to get them to click on the advertisement. The more people click, like, or share an advertisement that pops up, the more success your campaign will bring your brand! Facebook is a great way to promote your campaign!

Facebook Advertising:

MKTG 349 Week 9 - Getting Certified Can Help!

Getting certified in anything is a process of learning something new. It is important to learn new concepts, ideas, and information, especially if it can help your career. Getting certified in most jobs shows the effort a person put in to their work by learning new concept they believe would help their jobs. Google AdWords is a great way to get certified and learn a new concept of Google, especially for Marketers. With Google AdWords, a person can take both the Google Advertising Fundamentals Exam and the Display Advertising Advanced Exam, which are free to obtain through Google. So why not take the chance if they are free, why not learn a new concept for free and get certified on it, something that can look great on your resume!

These new concepts can help you learn more to advertise and create campaigns through Google. There are many people who do not know how to create an advertisement, campaign, or any promotion type to advertise a brand or product. However, with Google that is easy to learn through AdWords. The first step is to learn how to use Google AdWords, by using this program to create a campaign for people to visit when on Google especially with the use of keywords. The next step would be to prepare and learn the material to take the exam. The final step is taking the exam, once you pass the exam with a score of an 80 out of 100 or higher, then you will be officially certified in Google AdWords. With the certification you can use it to your advantage and put it on your resume. Once employers see that on your resume especially in the marketing career, you will have higher job opportunities because you have more skills on your resume that proves you deserve the job. The more effort you put in to learn new concept can benefit you when looking for new jobs. Getting certified is a great way to help you find an amazing job opportunity!

Google AdWords Certification:

What Color Is Your Parachute? Week 9 - The Use of The Flower

The flower exercise in self-inventory, part 2 of What Color Is Your Parachute? is a beneficial use to identify who you are as a person. You should always think about what defines you as a person such as the people around you, your workplace, knowledge, skills, geographical preferences, and salary should all revolve around your purpose in this world. We all have a purpose in this world, we just need to find what that purpose is. Everyone's purpose is different but they are all necessary, it is how we function and play our roles in the world. The seven petals or factors of you help you find your way, and help you make decisions  on what you want to do. They can be used as a definition of who you are or who you want to be.

Listing out what your preferences or what the petals mean to you can help narrow down what type of person you are. Think of what your prefer and how you work best. For example, in the workplace and people petal, think about what workplace suits you best and what people suit you best. What workplace setting is most important t you, a small, medium, or large workplace? What type of company or business? What people do you prefer to work with in your workplace? These are all important questions to ask yourself, see what best suits you, so you feel happy with your job and the people around you. Give yourself options, and always think about what fits best and works best for you as a person! The seven petals of your flower make up who you are!

The Flower of Self-Inventory:

MKTG 347 Week 9 - Monitoring Social Media

Monitoring your social media accounts is extremely important because there is so much to watch and look out for. Social media is constantly being updated and changing. It is especially necessary if you are going to be marketing your brand or company through social media, you have to keep up to date with all the latest trends. It is good to have people in marketing to keep working on social media because they have to keep up with the new updates and new forms of social media they could use to promote. Not everyone is good at using or even keeping up with social media, so it helps to have people in the company who know what to do. They need to always be up to date with all current social media platforms and future types of social media platforms they could use to their advantage and help expand on promoting the company. It sometimes is more helpful to have more than one person monitoring social media because that way you can get more options and ideas on what to do with social media promotion.

Marketers Monitoring Social Media:

There is so much to look for with social media. For example, what is trending on social media is really important. You want to know what your consumers are interested in and want to grab their attention. You want to get results from consumers and social media is the perfect way to do that! With social media, you can make posts, tweets, blogs, and many more ways of putting your message out there. You want it to be seen by people and you want to get their feedback. You have to know what is beneficial for the company and most of all, your consumers. Feedback through social media is a great way to do that, so you have to always monitor what is being promoted through social media, and what can help you create future promotions on social media depending on what your consumers prefer. Always research and keep up to date through all social media platforms and trends!

What To Look For In Social Media:

MKTG 349 Week 8 - Campaign Ad Extensions

Ad extensions can help when creating your campaign, especially with Google AdWords. This can help make your ads more competitive with others. In order to create an extension and make it more competitive you need to create a site link of your campaign. You can go to it under the ad extension tab on Google AdWords and then click on the button that says site link extension. After it is created for people to see, you are able to view how well the campaign is doing due to the site links. It helps to see if you are doing something right or worn g,s ow when creating other campaigns with other site link extensions, you know what to do to get people to go to your campaign. You might have to improve the campaign or site link or you might just keep doing the same thing if it is gaining success.

Ad extensions can benefit your campaign and what you are trying to sell to consumers. It helps your consumers get to know more about the brand and more about your campaign when you create more than one site link extension. It offers them different options on the campaign and as to what they need specifically when they create a search in Google. Adding more to your campaign using ad extension can get your ad more clicks which is better, the more click it can gain more success from and you can get more results that way. Creating more d extensions for different topics of your campaigns will lead users to know that your brand for the campaign offers more products or services, not just one thing. Consumers prefer to have several options for a brand when they are searching on Google. For example, if they were to search Nike, they would want to see different types of shoes, not just the campaign being about one shoe, they want something more broad and not specific. So the more ad extensions created, the more clicks you get, and the more success the campaign gets.

Example of Ad Extensions:

What Color Is Your Parachute? Week 8 - Reevaluating Yourself

Sometimes you have to reevaluate yourself during a job hunt. It can be hard to get a job sometimes especially when you are up against other candidates who might fit the job better than you because of either experience, skills, and maybe even personality, whatever fits best in that work environment. It can be hard to find a job, because there are only so many in the world, but not all will be in your area of expertise or something you might be interested in working with. When looking for a job, you might have to expand your search and open up to more job options. Try not to be narrow and only specify to one type of job, because that can be hard to find. You are already competing with so many people fr jobs, if you are going to narrow your job search, it makes it harder to get a job. However, if you expand on your search to be open to more options of jobs you like or relate, then it can help you find a job faster.

You have to find things you are good, such as skills and qualifications.For example, you might have a degree in a certain field of study that has a broad range of jobs. You could be a Marketing major, but you might be skilled at certain types of Marketing over others, even if one of those is not the type of marketing you prefer. Some people might prefer consumer marketing, but there are not many jobs offered, so they need to expand more on other marketing jobs that they might be more skilled at, such as digital, business, and social media marketing. You should know about yourself what you are skilled at and what you have more experience in. You might have done better in one course than another, but you might prefer the one you did not do as well in. You need to think about what is gonna get you hired to get you a job. Then having that job can help you build yourself up better for the future and actually get your dream job! Just be open to so many possibilities and have confidence in yourself, reevaluate yourself and our skills!

Concepts of Self Inventory:

MKTG 347 Week 8 - Hootsuite Benefits

It can be hard to keep track of all your social media networks. We are always creating all sorts of social media such as Instagram, Facebook, Twitter, Snapchat, Emails, LinkedIn, and more. It is hard to not use all of these networks, but it would be helpful and easier if we had an a app or type of network where they are all connected so we do not have to keep signing in different accounts, and having to remember all usernames and passwords required for login purposes. This can help so many people, because in this day most people have at least over one form of social media network. Hootsuite helps you link all of your accounts together which is much better, it is less time consuming, less stressful, and probably easier to navigate when you have so many different accounts that are used differently.

Hootsuite:

What is great about Hootsuite connecting your social media networks together, is for example when you post on one social media site but you want to post on all of them, you can post it once through Hootsuite and allow it to be posted through all of your social media sites. Some social media sites do that now such as Instagram and Facebook, when a user makes a post on Instagram, it can connect to their Facebook page and make the post on Facebook as well, but with Hootsuite, you can make posts by just going on Hootsuite instead of going through all your social media networks and making one post each. It saves you time and makes everything much simpler that way! Hootsuite can benefit you overall by making it easier to navigate social media and saving time going from app to app on your phone, by just visiting it all on one network.

The Benefits of Using Hootsuite:

MKTG 349 Week 7 - Look For Ways To Help!

If you ever feel stuck when creating a campaign on Google AdWords, Google can always help! It can be hard to create a campaign on Google AdWords. It helps to put ad s that relate to a certain topic together, because it can help you see how well the ads are doing. The more ads you have for a specific campaign, the more results you can get out of that campaign. Sometimes you can run into trouble when creating more than one ad for a campaign, you get stuck on ideas to use. Not all ads should look exactly the same, so it can be hard to think of new and creative ideas for new ads. So it helps to ask for Google AdWord support. They can help you with what you need, for example when it comes to creating new ads, what ideas should you start thinking about and how you can make it different from others. You also want to think of new keywords, but that can also be hard to think about, so getting support can help you think of new ideas and new keywords you would want to input in your ad and make it stand out from other advertisements in a campaign.

Getting support can help you think of ideas you did not have before, sometimes you just need a little push! Google AdWords Support also helps you identify any types of errors and problems in your campaign. For example, if any of your keywords need to be corrected because an error was found, they will let you know so you can fix it. It helps that they find your errors because you want to fix those errors to help improve the success of your campaign. You want to perfect your campaign as such as you can, so the audience does not find any errors in the campaign. You should always look for ways to improve and get help from the AdWord support, it will all only help your campaign in the future and for other possible campaigns!

Process of an AdWords Campaign:

MKTG 347 Week 7 - Why Is LinkedIn Important?

LinkedIn has grown popular over the years especially for college students. LinkedIn is a way to connect with the people in the working world. College students should make a LinkedIn, because they are all preparing to graduate and start their life in the real world. They need to have a job set after college since they are all adults now who have a degree. LinkedIn helps college students make connections with people from all types of companies. College students should also make connections with classmates, professors, and advisors. Connections help you prepare for how the real world will be. Making connections helps you get jobs. the more close connections you have, the more job offers you are likely to receive. It is always better to have different offers for jobs, because if you cannot get several offers, you will not have much of a choice of what job you want, and you will have to settle with a job you might not actually want. So build connections, network, and do whatever it takes to prepare you for after college. If you cannot do at your school, do it through LinkedIn a powerful resource of connections.

LinkedIn allows you to basically put your resume out there for all of your connections to see! Making connections with you classmates and professors on LinkedIn is a great way to start because they all already have connections which you can connect with as well. It shows you are open to more possibilities of working with all different types of companies. You can also use LinkedIn as you resume. That's what LinkedIn is good at by allowing you to make your profile and placing all of your work experience, your education, skills, and achievements for people to see. So if employers are ever looking to hire, they could find you through LinkedIn, which is why making connections is even better. You have to connect with them so they can see your profile, view your resume, and possibly invite you to apply for jobs if they are hiring. It is important and should be necessary to have a LinkedIn profile, it can help you get your future started!

LinkedIn Connections:

What Color Is Your Parachute? Week 7 - Always Be Prepared!

In an interview there are so many questions a person can be asked! Sometimes job seekers are not always prepared for the questions they get asked in an interview. Employers ask many different questions because they want to get to know the people they are hiring better. When employers are looking for candidates to fill job positions, they look at resumes and if they see what they like, they offer candidates an interview. However, your resume is not who you are, its what you have done. our resume is just an introduction of yourself, the part where employers really get to know you as a person and worker is the interview. So sometimes people might give the wrong impression of themselves, and when they do that, employers might not give them a chance because they never got to see who you really are as a person. Being prepared for interviews is only beneficial to a job seeker and being themselves will only help! They need to see who you are, because that is who they want to hire!

When someone offers you tips before an interview, always take them! Tips can be important, and you might not think they are necessary, but they are. tips can prepare you, especially from people who have been on all types of job interviews. Preparing for any questions that are more than likely to be asked of you is best! You can go on many different interviews, but if you do not prepare or follow any advice, it makes it harder to get the job. Employers want someone who knows what they are doing, what they are talking about, and someone who is passionate about the job! If you do not prove that to an employer, they will just go on to next candidate who they might pick over you because they were prepared. Being prepared will help, it makes everything faster. You do not have to keep waiting and going on different just to find a job, if you are actually prepared, you will get a job faster than you think in the interview! Just being prepared makes a major difference, and you will never know unless you try!

Interview Tips:

MKTG 349 Week 6 - Getting The Hang of Creating Keywords!

It can be hard sometimes to get used to something that one has no experience in, it is something new and different to them. Everything takes time getting used to, it all takes effort and lots of practice! When creating a campaign, such as with Google AdWords, you must create keywords that you know people would search, what would be most common. It is hard getting used to creating keywords for a campaign. Every time you create a new campaign, you have o think of new keywords to create so when someone searches those keywords, they can get to your campaign. However, it can be hard because there are so many things to think about when creating keywords. out how many keywords to use, what words are best to use, or if there are related words you could use. It is hard to get used to because, you do not do the same thing every time. Each time you are creating a new campaign, you have to create new keywords. Sometimes one might feel like they cannot think of any more keywords to place in their campaign!

Creating keywords can sometimes require creative thinking, because you cannot always just put some random keywords under your campaign. You have to think about making yours standout from other campaigns.You want people to choose our campaign over others. So you have to not only think of keywords that relate to the campaign, but also keywords that are not the same or too similar to other campaigns, where it leads to searchers to choose another campaign over yours. You want yours to get noticed. SO it does take time to get the hang of creating keywords because there are so many key parts to it to think about when creating them. The more effort and time you put in creating specific, popular, and different keywords to help when searching your campaign, the more success can come from the campaign because it led people to clicking on your campaign in Google!

Creating Keywords:

What Color Is Your Parachute? Week 6 - Are Jobs Always Available?

People always believe that they can never find a job when they are job hunting. Everyone assumes that over the years it has become harder to find a job because there are not enough jobs being offered. However, jobs are always being offered. Sometimes there might not be a job that you are looking for specifically or some that have requirements that one might not meet, however it never means there are not enough jobs being offered. There are so many jobs offered in different industries, such as business, health care, legal, retail, food, politics, and so many more. There are jobs offered in all types of industries. So when someone says there is no jobs being offered that is because they are not expanding on their search.

Some people are more specific of what type of job they want to have. For example, if a person has a degree in accounting, they have many different options to work in accounting such as accounts payable, receivable, tax, cost accounting, forensic, and more. Although there are some people who just look for one type of accounting job, maybe as a forensic accountant. Jobs are not always going to be offered in a specific type of job, but there are so many offered related to what you are looking for. In this economy it is just best for most people to get a job that at least relates to what they want to work with and just work with a job until they find their dream job.

Jobs can be found on job websites, company websites, newspaper advertisements, social media platforms, and more ads. A person has so many options to look for a job. So when someone says that they cannot find a job, it is either that they are not looking or they are not searching in enough places. So many companies use jobs boards to post jobs because that way job seekers can search for many different opportunities with many different companies and in a lot of different industries. Jobs are always available, even if it is not the exact job one is looking for, does not mean there are hundreds of others offered. Jobs hunters are always able to find jobs if they expand their search and put in more effort to find a job!

Different Aspects of Job Hunting:

MKTG 347 Week 6 - The Advantage of Twitter

Twitter is a major social media platform today, it has been popular for several years and is still popular today. It is a great way to get word out. Twitter can be used to say whats on your mind, how you feel, to talk about major topics in the world today, or just about almost anything. You can reach so many people's attention with just one tweet. So many celebrities, politicians, athletes, and more use Twitter to tweet about whats on their mind or anything they feel they should to talk about that is trending in the news. It is a great way to get word out, because there are so many people today who do not watch news, media, read newspapers, and retrieve other sources of news. Twitter is a powerful source to get news out to people. For example, if there is a major crisis going on such as the economy or politics or anything that relates to the population, most people will first hear about through some type of social media, a major one being Twitter. It gets more people aware of what is going on in the world today. People should always be in the know of what is going on around them, and one tweet can get their attention!

A great thing about Twitter is that when you tweet, you can use hashtags. I think hashtags are great. They are similar to keywords that are used when creating a campaign on Google AdWords. People can search up hashtags when they are looking for certain tweets and posts about a certain topic. For example, many people when they are researching a topic, they sue specific keywords to find what they are looking for. Hashtags are the perfect example to use as keywords. Many people might hear about a tweet from other sources and when they want to look for it, they can use possible hashtags that were used in the post that relate to the tweet. Overall, it is the perfect way to get a message out and get people more attracted to it and want to know more!

How Twitter Spreads The Word Fast: