What Color Is Your Parachute? - Jobs That Benefit You!

Most people one they hate their late teens or early 20's, they start worrying more about searching for a job. For most people, a job is necessary and not everyone is going to find the perfect job or their dream job. However, not having your dream job does not mean it is the wrong job for you. There are so many ways to look at what job is good for you and your career. You just have to think about the many different aspects of a job. Think about your coworkers, the work, the environment, and see how it all benefits you in your career choice.

A job or career that benefits you involves you being happy and passionate about the work you do. i always believed that you should never have a job that you do not feel happy with. Some people have had jobs that they were depressed with and not happy with, that is never worth is, especially when their are others around you who love their job. Everyone should always feel happy and passionate about their job, that is the greatest benefit of all. Having a career that makes you feel happy and safe is a great feeling, and any problems that come in your way, will not be hard to solve because you know you have something to rely on! Most people who love their job, will usually always be happy with their work and can picture doing that long term, so if you feel it is the right place for you, keep it, do not ever feel sad with a job, pick one that makes you happy and benefits you overall!

How a job should benefit you:

What Color Is Your Parachute? - Identify Your Skills

Part of figuring out who you are, what work you want to do, and where you want to end up involves finding your skills. We all have different skills than others, but all our skills are needed in so many different work environments. Each job requires a different set of skills and experience that not everyone has. So sometimes you feel that you may never find a job because of competition, but there is always a job that requires your set of skills. Identifying your skills is a big part in identifying who you are especially when it comes to making decisions in your career.

To find your skills, you have to find what your good at, experienced in, and what you prefer. Skills define how you work, what you are good at, and the speed rate of your work. Some people are fast at types of work they are skilled at. That can be a good thing to have for some companies that work in a fast paced environment with deadlines always coming up. All skills are important and necessary all depending on the work environment and the type of work. Identify your skills by experiencing different types of jobs if you have the chance, taking courses with different topics, and just practice. With more experience you have, you start to notice your skills as you go on. Identifying your skills is a necessity in search for your future career.

Skills in the working environment:

MKTG 349 - What is SEM?

There are many forms of marketing, such as digital marketing, social media marketing, creative marketing, sales, public relations, and more. However, there is a form of marketing that can benefit so many companies and people who choose to work in it, which is search engine marketing, also known as SEM. Search engine marketing is a mix of search engine optimization and paid searching activities. Many people who are constantly search for millions of different things on the Internet, especially through Google. With search engine marketing, companies have created campaigns to advertise so when people search, they click on the campaign if it matches their search. So, Google has a form of campaign creation site, Google AdWords.

Google AdWords can help benefit so many companies create campaigns and provide it to people to influence them to click and follow their campaigns. With search engine marketing, companies that create campaigns can monitor how well and effective their campaigns do. Monitoring your campaign is a key tool to succeeding at your company. You want to create campaigns and work in search engine marketing because it is a popular form of marketing that is being used by consumers daily. It is a perfect way to communicate what you want people to hear.

Search Engine Marketing:

MKTG 349 Week 14 - Holiday Shopping!

Search engine marketing can benefit so many companies who want to advertise and want their campaigns to appear in Google with the millions of searches done by people everyday. Many people are searching for stores, companies, promotions and more on Google almost everyday. So, many companies would benefit by campaigning on Google with the help of Google AdWords. When people search in words that are keywords related to a company, brand, or service, any campaign especially popular campaigns will pop up, and it can influence people to click on the campaign. That is what companies want, for people to click on the campaign, the more they click the more success it can bring in for the company.

Companies should use search engine marketing when it comes to November, the holiday shopping. Most people are always on Google researching what gifts and stuff they want to buy for the holidays. It becomes the busiest time of the year because you have Thanksgiving, Black Friday, Christmas, and New Year's. People are always busy in November and December and never know what to buy, so they do their research mainly through Google. Major stores like Macy's, Wal-Mart, Best Buy, and more major companies have their campaigns on google that are the most common because that is where people tend to look when buying gifts. Search engine marketing is a great form of marketing especially when it comes to the holidays!

Google searches for the holidays:

What Color Is Your Parachute? Week 14 - Looking for a job?

Most people are constantly looking for jobs everyday whether it is because you are unemployed and looking for a job or if you are employed but want to find a new job. Sometimes it is hard, because people who have to look at different companies that are hiring to see if they are offering any jobs that interest them, so the process alone takes a while because you have to apply for multiple jobs not just one, because there is never a guarantee you will get a job. You are competing with so  many people from different backgrounds who might be a better fit for a company, so you have to open up your options to a wider range of jobs and different companies.

The great thing today is that their are companies that post on job websites to make your search easy. Most companies post jobs that they are looking to fill on websites such as SnagaJob, Indeed, Glassdoor, LinkedIn, and more. Some even post on social media to get many people aware that they are hiring. You have websites that offer hundreds of different types of jobs with hundreds of companies. They make your search so much easier so you do not even have to look for the company that is hiring, you can all the requirements, the pay scale, and even your job description so you know what job you are applying for. It helps make it easier of what jobs you want to apply and to apply for several different jobs all through one site.

The benefits of job websites:

MKTG 347 Week 14 - Companies Should Use Social Media!

All companies should always be active on at least several forms of social media. Whether its Facebook, Instagram, YouTube, Snapchat, Twitter, or whatever they feel is best for their company. With social media, companies can attract so many people to their company. Social media a great way to attract and influence people around the world. Especially, if a company's main target audience is millennials, that is the perfect way get their attention. The biggest social media users in the world are millennials. Millennials are constantly checking all their forms of social media apps on their cellphones.

Using social media to influence people is perfect especially if you want to advertise a new product, service, promotion, or just to get people to know your company in general. Social media is so powerful today and it is a great way to get a message out. So if companies want a chance at succeeding and increasing their audience, they should use social media to do it. It is the perfect way to communicate with your customers and get insight and comment on your company. There are so many forms to using social media such as posts, blogs, pictures, campaigns, videos, advertisements, and it all helps you connect with the millions of people around the world who are always active on social media!

The beneficial use of social media:

MKTG 349 Week 13 - Search Engine Practice

Search engine marketing is a great form to advertise especially for major companies or any brand that is just starting up and wants to attract people to get interested in their brand. The best thing to do is to keep practicing. Practicing how to create campaigns, create keywords, and monitor your campaign. To succeed, it takes time, effort, and practice. Sometimes it can be hard to afford to advertise such as billboards and TV advertising. However, Google AdWords offers business owners an easy and cheaper way to advertise. It is a good way to test out your campaign, through search engine advertising especially with Google AdWords.

Google AdWords is a great form of search engine marketing. Search engine marketing is researching what interests consumers into seeing campaigns and advertisements. Many consumers are always on the Internet research about different products, brands, and services. So companies and businesses should practice using different popular and relevant keywords, research what keywords are more likely to interest people into looking at your campaign and what best relates to the campaign. Just keep practicing with different forms of search engine marketing, such as Google AdWords, to help get an idea of what advertising works best for consumers!

Search Engine Marketing (SEM):