MKTG 347 Week 10 - Facebook Advertising

Facebook advertising is a great way to get word out and promote your brand to millions of people around the world. You can create advertisements just about anywhere on social media, Google, YouTube, and so many other forms of promotional advertising. Facebook is a great route to take to advertise a brand, product, or idea. There are millions of people on Facebook everyday and what is great is as they are scrolling through their news feed, they can see advertisements or even on the side of their Facebook page. It can be hard sometimes for people to view an advertisement, but when they are scrolling through it, they might see something that interests them on the campaign, leading them to what you are trying to promote.

People are always on Facebook whether it is on their computer or mobile app, they will always have advertisements pop up. What is great about it is Facebook usually has ads that would interest that specific Facebook user. Usually with the page they search or what they already like, they have ads pop up that they believe the user would interest them. For example, if one Facebook user likes several different pages about shoes and looking up shoe brands, they are probably more likely to see advertisements on shoes as they scroll through their news feeds. The best thing is to create a campaign that would intrigue Facebook users to get them to click on the advertisement. The more people click, like, or share an advertisement that pops up, the more success your campaign will bring your brand! Facebook is a great way to promote your campaign!

Facebook Advertising:

MKTG 349 Week 9 - Getting Certified Can Help!

Getting certified in anything is a process of learning something new. It is important to learn new concepts, ideas, and information, especially if it can help your career. Getting certified in most jobs shows the effort a person put in to their work by learning new concept they believe would help their jobs. Google AdWords is a great way to get certified and learn a new concept of Google, especially for Marketers. With Google AdWords, a person can take both the Google Advertising Fundamentals Exam and the Display Advertising Advanced Exam, which are free to obtain through Google. So why not take the chance if they are free, why not learn a new concept for free and get certified on it, something that can look great on your resume!

These new concepts can help you learn more to advertise and create campaigns through Google. There are many people who do not know how to create an advertisement, campaign, or any promotion type to advertise a brand or product. However, with Google that is easy to learn through AdWords. The first step is to learn how to use Google AdWords, by using this program to create a campaign for people to visit when on Google especially with the use of keywords. The next step would be to prepare and learn the material to take the exam. The final step is taking the exam, once you pass the exam with a score of an 80 out of 100 or higher, then you will be officially certified in Google AdWords. With the certification you can use it to your advantage and put it on your resume. Once employers see that on your resume especially in the marketing career, you will have higher job opportunities because you have more skills on your resume that proves you deserve the job. The more effort you put in to learn new concept can benefit you when looking for new jobs. Getting certified is a great way to help you find an amazing job opportunity!

Google AdWords Certification:

What Color Is Your Parachute? Week 9 - The Use of The Flower

The flower exercise in self-inventory, part 2 of What Color Is Your Parachute? is a beneficial use to identify who you are as a person. You should always think about what defines you as a person such as the people around you, your workplace, knowledge, skills, geographical preferences, and salary should all revolve around your purpose in this world. We all have a purpose in this world, we just need to find what that purpose is. Everyone's purpose is different but they are all necessary, it is how we function and play our roles in the world. The seven petals or factors of you help you find your way, and help you make decisions  on what you want to do. They can be used as a definition of who you are or who you want to be.

Listing out what your preferences or what the petals mean to you can help narrow down what type of person you are. Think of what your prefer and how you work best. For example, in the workplace and people petal, think about what workplace suits you best and what people suit you best. What workplace setting is most important t you, a small, medium, or large workplace? What type of company or business? What people do you prefer to work with in your workplace? These are all important questions to ask yourself, see what best suits you, so you feel happy with your job and the people around you. Give yourself options, and always think about what fits best and works best for you as a person! The seven petals of your flower make up who you are!

The Flower of Self-Inventory:

MKTG 347 Week 9 - Monitoring Social Media

Monitoring your social media accounts is extremely important because there is so much to watch and look out for. Social media is constantly being updated and changing. It is especially necessary if you are going to be marketing your brand or company through social media, you have to keep up to date with all the latest trends. It is good to have people in marketing to keep working on social media because they have to keep up with the new updates and new forms of social media they could use to promote. Not everyone is good at using or even keeping up with social media, so it helps to have people in the company who know what to do. They need to always be up to date with all current social media platforms and future types of social media platforms they could use to their advantage and help expand on promoting the company. It sometimes is more helpful to have more than one person monitoring social media because that way you can get more options and ideas on what to do with social media promotion.

Marketers Monitoring Social Media:

There is so much to look for with social media. For example, what is trending on social media is really important. You want to know what your consumers are interested in and want to grab their attention. You want to get results from consumers and social media is the perfect way to do that! With social media, you can make posts, tweets, blogs, and many more ways of putting your message out there. You want it to be seen by people and you want to get their feedback. You have to know what is beneficial for the company and most of all, your consumers. Feedback through social media is a great way to do that, so you have to always monitor what is being promoted through social media, and what can help you create future promotions on social media depending on what your consumers prefer. Always research and keep up to date through all social media platforms and trends!

What To Look For In Social Media:

MKTG 349 Week 8 - Campaign Ad Extensions

Ad extensions can help when creating your campaign, especially with Google AdWords. This can help make your ads more competitive with others. In order to create an extension and make it more competitive you need to create a site link of your campaign. You can go to it under the ad extension tab on Google AdWords and then click on the button that says site link extension. After it is created for people to see, you are able to view how well the campaign is doing due to the site links. It helps to see if you are doing something right or worn g,s ow when creating other campaigns with other site link extensions, you know what to do to get people to go to your campaign. You might have to improve the campaign or site link or you might just keep doing the same thing if it is gaining success.

Ad extensions can benefit your campaign and what you are trying to sell to consumers. It helps your consumers get to know more about the brand and more about your campaign when you create more than one site link extension. It offers them different options on the campaign and as to what they need specifically when they create a search in Google. Adding more to your campaign using ad extension can get your ad more clicks which is better, the more click it can gain more success from and you can get more results that way. Creating more d extensions for different topics of your campaigns will lead users to know that your brand for the campaign offers more products or services, not just one thing. Consumers prefer to have several options for a brand when they are searching on Google. For example, if they were to search Nike, they would want to see different types of shoes, not just the campaign being about one shoe, they want something more broad and not specific. So the more ad extensions created, the more clicks you get, and the more success the campaign gets.

Example of Ad Extensions:

What Color Is Your Parachute? Week 8 - Reevaluating Yourself

Sometimes you have to reevaluate yourself during a job hunt. It can be hard to get a job sometimes especially when you are up against other candidates who might fit the job better than you because of either experience, skills, and maybe even personality, whatever fits best in that work environment. It can be hard to find a job, because there are only so many in the world, but not all will be in your area of expertise or something you might be interested in working with. When looking for a job, you might have to expand your search and open up to more job options. Try not to be narrow and only specify to one type of job, because that can be hard to find. You are already competing with so many people fr jobs, if you are going to narrow your job search, it makes it harder to get a job. However, if you expand on your search to be open to more options of jobs you like or relate, then it can help you find a job faster.

You have to find things you are good, such as skills and qualifications.For example, you might have a degree in a certain field of study that has a broad range of jobs. You could be a Marketing major, but you might be skilled at certain types of Marketing over others, even if one of those is not the type of marketing you prefer. Some people might prefer consumer marketing, but there are not many jobs offered, so they need to expand more on other marketing jobs that they might be more skilled at, such as digital, business, and social media marketing. You should know about yourself what you are skilled at and what you have more experience in. You might have done better in one course than another, but you might prefer the one you did not do as well in. You need to think about what is gonna get you hired to get you a job. Then having that job can help you build yourself up better for the future and actually get your dream job! Just be open to so many possibilities and have confidence in yourself, reevaluate yourself and our skills!

Concepts of Self Inventory:

MKTG 347 Week 8 - Hootsuite Benefits

It can be hard to keep track of all your social media networks. We are always creating all sorts of social media such as Instagram, Facebook, Twitter, Snapchat, Emails, LinkedIn, and more. It is hard to not use all of these networks, but it would be helpful and easier if we had an a app or type of network where they are all connected so we do not have to keep signing in different accounts, and having to remember all usernames and passwords required for login purposes. This can help so many people, because in this day most people have at least over one form of social media network. Hootsuite helps you link all of your accounts together which is much better, it is less time consuming, less stressful, and probably easier to navigate when you have so many different accounts that are used differently.

Hootsuite:

What is great about Hootsuite connecting your social media networks together, is for example when you post on one social media site but you want to post on all of them, you can post it once through Hootsuite and allow it to be posted through all of your social media sites. Some social media sites do that now such as Instagram and Facebook, when a user makes a post on Instagram, it can connect to their Facebook page and make the post on Facebook as well, but with Hootsuite, you can make posts by just going on Hootsuite instead of going through all your social media networks and making one post each. It saves you time and makes everything much simpler that way! Hootsuite can benefit you overall by making it easier to navigate social media and saving time going from app to app on your phone, by just visiting it all on one network.

The Benefits of Using Hootsuite: