Surfing The Tsunami Week 11 - How AI Can Help Us

Many people feel that artificial intelligence can be dangerous, although it doe shave its risks, it also can benefit us! AI can gain and retain so much information beyond what the human brain could ever! So, why not have AI help us in the future as it gains more knowledge. It could help us advance in medicine, travel, space, and many industries that we have today! Sometimes if the benefit outweighs the risk, take the chance on AI and support how it can benefit us in the future.

I think AI can help us expand and invent on things we find difficult now. For example, they can help build new technology and even advance the medical field, They can create new inventions to be used for medical fields. For example, today they have created machines that can print out 3D objects, why not expand on that more, if it benefits the medical field which would benefit everyone else, it would help us, so why not do it! Artificial intelligence is growing and gaining more knowledge than many humans could, so why not use it to our advantage to expand on our future technology.

Benefits of AI:

MKTG 348 Week 11 - Getting Certified!

Getting SEO certified can benefit you and your company! Getting certified, helps train you and teach you how to create campaigns. When you create campaigns, you want a perfect campaign that grabs people's attention, you want people to click on your campaign, because the more people click on it and get attracted to the advertisement, the more success it will bring your brand. You want people to be intrigued by your ads, and to improve at them you would want to get certified because it helps expand your knowledge and give you more experience with SEO. It does take time and practice to get a great or perfect campaign running, that is where Google AdWords comes in to help!

Google AdWords teaches you what it means and how to create a campaign, learning from the company that created campaigning trough AdWords. If you choose to create a campaign with Google AdWords, why not practice with their exams, take the exams, and get certified. The exams teach you how to create your campaign and what to do to make it successful. Getting certified will help your campaign get more clicks, because it is created by someone who is certified with Google AdWords. Anyone looking to campaign, should attempt to get certified with Google AdWords! Google offers many exams, and I suggest taking them all because it only benefits you in the future and makes you stand out compared to to others that you know how to create the best SEO ad, this way it proves it!

SEO Certified:

BALT 318 Week 9 - Infographic Recreation

I chose to redo my social media infographic because I wanted to get more practice on it. Since, I will be using social media for Al-Quds Restaurant, I want to get more practice of how the perfect infographic in my opinion should look. My new infographic is below, I hope the more I keep changing it, the more I am experienced with Canva, and create a better infographic for Al-Quds Middle Eastern Restaurant!

This time I chose to write about how social media will help market better for a new business, especially a new restaurant. I wrote about how Al-Quds can use Twitter, Facebook, and Instagram, three of the largest form of social media today, to promote their new restaurant and bring in more business and success! Social media is one of the best ways to promote and probably one of cheapest ways too!

Surfing The Tsunami Week 9 - AI Resources

There are many people who want to learn more about artificial intelligence, but do not know where to get that information. There are many resources provided for people to learn about AI. These resources include books, online websites, articles, journals, magazines, courses, and many more you just have to find out who writes about artificial intelligence. I believe one of the best ways to learn is by reading a book or taking a course on it.

A course or a book is best because sometimes you just want to receive information, with magazines and articles that can sometimes be more opinionated and more biased because it could be more based on the person who writes about it. To learn something is a process, it takes time. However, you do want to receive the best and most accurate knowledge of AI and how it works. So, sometimes reading about books that involve facts, data, and research could be the best way to learn about AI and being taught about it in courses that are offered. If you choose to learn about AI, you want to receive the best and most accurate information possible, so find the best option you believe is right.

Learning About AI:

MKTG 348 Week 9 - Keeping Up!

Everything today is always changing, because there always new rules, updates, inventions, ideas, and more. So, it is good thing to always keep up to date! Most people stay up to date with things such as a new phone that comes out, new software, things that are more relevant at the time such as new forms of social media, and many things. We are all always keeping up with new changes. So we should be keeping up with new forms of SEO and rules.

Being a business or company owner, you want to keep up with how SEO changes so you can change your ads or promotions or searches you have created, especially with Google. There are many different parts to SEO to keep up with such as the resources provided for you. Resources include the tools you need to create an ad or search, tools you can use to create keyword searches and how to track those keywords by how many users have used it. There are always new forms being offered, all you have to do is keep up with them to keep up with SEO.

Keeping up with SEO:

BALT 318 Week 8 - Final Project Decision

For my final project I decide to either working on my friend's business which involves health and beauty care, or working on a family business of a Middle Eastern Restaurant. I chose to do my project on the Middle Eastern Restaurant because it is a new business and I think creating infographics could really help it improving in its promotional strategy. I think creating an infographic for an upcoming business, especially a restaurant, could really help in getting it noticed and bringing it some success.

In my infographic proposal, I will include the necessities to help the restaurant succeed. Such as how to promote it through social media, what type of people you want to attract to the restaurant, how they want to restaurant to look such as what it will have to influence people to come to it, and overall just the perfect way to grab people's attention. I have attached a Microsoft Word document of what my proposal holds. I hope to accomplish and succeed and creating the perfect infographic for Al-Quds Restaurant.

My Proposal Word Document

Canva:

Surfing The Tsunami Week 8 - People and Perspectives

Many people who hear the term artificial intelligence, probably just think of robots, technology, and machines. However, not many people really think about humans when they should.Humans are part of the idea of AI. They helped build it and improve it. Humans are key part to many things that have been created in the world. Even though artificial intelligence can work on its own, it comes with the help of humans.

There are many humans who play a key role in AI. One in particular who is considered a leader in the world of AI is Fei Fei Li. She uses AI to help her with her work of visual applications. AI is important in visual applications and has had much impact because t has involved the creation of advancements in technology such as self-driving cars.

Many people are heavily involved in creating and improving AI, they believe it can help improve our technological advancements and build new ideas and creations that could benefit us. So, with AI, there is much more we can learn and expand on, we are not just relying on technology, we also rely very much on humans who may have helped create something as significant as AI.

Humans and AI:

MKTG 348 Week 8 - Webmaster Tools

Google has to index their websites Webmaster tools can helps small and large companies by making it easier to manager their company. With webmaster, it could help narrow down searches for certain sites or ads in Google. Webmaster makes it easier for companies like Google to manage sites, keywords, ads, and more. Webmaster is like going to a doctor or dentist, it allows you to make check ups. Checking up is always a good thing because then you know if you are doing something right or wrong, or if something needs to be improved or not.

Companies should use webmaster to monitor their performance, because it is a great way to check up on content such as traffic to your site, mobile usability, links leading to your site, and more. This is perfect to keep track of, because it allows companies to see how users get to their sites and what they search for or click on that leads to their sites. Monitoring shows that you are invested in keeping you company functioning properly, webmaster tools make it easier to do that.                         

Google Webmaster Tools:

BALT 318 Week 7 - Think Like A Designer

I plan on doing my infographic for a small business on how social media is the best way to promote an idea, company, business, or anything, especially for small businesses. There are many different ways one could about creating an infographic to attract people to come to the business. Creating an infographic about social media could use an infographic that is more simple, creative, outgoing, plain, different styles, patterns, and more. There is so much one could do with an infographic, but it all depends on the type of audience one wants to attract. My two ideas are either for it to be simple or to be creative.

One idea I have is by making it simple. With making it simple, I want it to be clear, precise, easy to understand, and not to much so it is not boring. Some people prefer for advertisements to be simple, because some people do not like it to be too much. I asked a friend, and she told me she prefers for ads and promotions to be more simple, because she is a person who is simple and creativity is not what matters to her, but what the content is. 

My other idea involves creating it to stand out. Stand out involves bold letters, the size of the letters, and more color to make it stand out from other advertisements. Some people like creativity because it could represent how the business works. I asked several family members and they prefer creativity especially my sister, because she is a marketing major. She believes creativity stands out and attracts more people especially with social media, because social media is already so creative, make an infographic that is creative as well. I am choosing to make it creative by making it more colorful, bold, large, with many pictures to stand out. 

Steps to Designing an Infographic:

Surfing The Tsunami Week 7 - Adept to AI

The last form of getting used to artificial intelligence is by adepting to it. Adepting to AI involves getting to know more about it by developing it yourself. Adepting to AI allows you to keep up with it. Just as you want to learn anything, it involves you being more involved and attempting to learn more about it. Being involved requires you to learn more about something and actually attempt it for yourselves. That is one of the best ways to learn about something you do not understand, is trying it out for yourself!

The more you learn about AI, you will want to try it out yourself. You will want to to learn more about hot it works and how to develop it. Keeping up with new developments and technology for AI helps, because it helps keep you informed on how it is changing and how it works. Adopting, adapting, and adepting to AI is a great way to learn more about it, understand it, and one day even attempt to use it by developing it yourself. It all just takes time and effort!

Being Involved with AI:

MKTG 348 Week 7 - Is It Working?

When using SEO to promote your brand or campaign, you want to create different advertisements and promotions to get it noticed. However, no matter how much effort or time you put into the work you do for SEO, you have to really check and make sure it is actually working. You need to monitor your campaign to make sure it is succeeding, if you are not, you will never know how well or bad it is doing, and then all the work you put in, goes to waste. There are many ways to monitor such as seeing the rank of your SEO, keep checking in on it, and the best way is looking at your ROI.

A great way to see if you campaign is working, is to look at your Return on Investment, ROI. With your ROI, you want to see how well the campaign is doing. Is it getting as much attention as effort you put into the campaign? If not, then you are losing time, money, creativity with a campaign that is not succeeding, so you have to decide what you can do better to improve the campaign, so it can improve your ROI. If it is, then keep doing what you are doing, but there are always ways for improvement, with improvement you can bring it more success. Monitoring ROI on the campaign is a great way to learn from SEO.

Return on Investment for SEO: