Sunday, February 25, 2018

BALT 318 Week 6 - Making a PDF

I have attached the link to my infographics from my Google Drive, that I thought was my favorite so far this semester. I chose the Use of Social Media infographic, because it is the one I got to spend more time and learning more about Canva and all its creative tools. I think Social media is a great tool or skill to have for any product, idea, company, small business. restaurant or what ever it may be. Social media allows you to promote to so many people so that is why I think anyone looking to promote anything should use social media to reach a wider audience.

For my final project I will most likely be doing it on my family's small business or a friend of mine who runs a small business for skin care and related products. I have decide on either of these because I feel that I have a better understanding of these businesses because they relate to me. I wanted to choose one I know, not a business or company I am not familiar with. I would create a social media infographic for one of these businesses to help bring more attention to it and and more awareness.

Infographics on Google Drive:


Surfing The Tsunami Week 6 - Adopt AI

Besides just learning about what AI is and what it can do, try learning more about hot work it and manage it. Better your knowledge of artificial intelligence. Instead of ignoring AI, start learning how to use it and as you slowly use it, you will learn more. The reason many people refuse to adopt to the idea of artificial intelligence is because they fear what it might do to our world. Taking the time to learn what you don't know, will help you better understand how you feel about AI.

They fear the idea of it taking over and losing on things such as culture, diversity, employment, knowledge, and more. They feel that they will miss out on so much. However, what helps is adopting to the idea of AI, because they fear something they do not know. If they take the time to learn how it works and actually use AI, they would fear it less. It doe snot mean they have to agree with AI, but it doesn't mean you don't try. You should not fear anything that you do not take the time to learn and understand. If they learn more, they could learn how to manage it and come to accept that it exists.

Fears of AI:


MKTG 348 Week 6 - Blogging About SEO

A great way to learn more about SEO in a creative way, is to blog about SEO. Blogging is a fun and creative way to talk about any topic in a short way for others to read. Blogging allows you to discuss a topic of your choice and teach others something new while you learn as well. With blogging about SEO, not many people know what it is and how to use it. SEO blogging allows you to learn more about how SEO works and how it can benefit many people.

With blogging you can discuss any topic such as SEO, cite links for people to read more into, put in pictures, and more so people get a better idea of SEO. Blogging about it is a perfect way to teach yourself and others. Many people want use SEO, especially with Google, but are not sure how it works. Blogging is informative, creative, and allows one to share their thoughts with others. So we should blog about SEO, how to use it and what to do with it, to help others who would like to know more. Blogging gives everyone a chance to learn!

SEO Blogging:


Thursday, February 15, 2018

BALT 318 Week 5 - Social Media Infographic

I tried redoing my social media infographic. I asked friends and family what they think I should differently. I had already created to keep it simple, so I did not want to make it more complex. They told me I should add more color to it to help it receive more attention. With more color and design it stands out the way social media does. Social media should have a bright and fun theme to it, nothing boring or plain. Social media is all about creativity, so that is why changing it and making it pop out compared to others, represents the idea better.

I decided to change the colors of the text and the lines. I enjoyed it because I got to learn more on how to use Canva by looking at new things I could add into my infographic. They offer so many designs, lines, patterns, colors, and more to add in your infographic. It allows you to explore so much to change your infographic to make it more appealing for others. Canva allows you to change it to meet your standards, which is nice especially when it comes to promoting and advertising. I chose mine to stand out, and to learn more instead of making something plain and simple, now more simple but with creativity.

Use of Social Media:


Surfing The Tsunami Week 5 - Adapting To AI

Many people are not sure how to respond to the idea of having artificial intelligence. One way to do it is by adapting. Sometimes it can be hard to adapt to something new or something that we do not understand. That is perfectly fine, everything just takes time, but it also takes effort. We cannot judge something we do not know about, so we cannot make up our minds or thoughts on AI, until we learn more about it or even use it. So, we just have to take the time to do a little bit of research and see what it is we already made up our minds about and we didn't even know what it exactly was.

Even if we do not understand AI, it doe snot mean we cannot take the time to learn. Sometimes all it takes is just doing a little research through the Internet. Researching anything about AI could help. You can learn many different things you did not know before. For example, you can learn more about its pros and cons, and if it is actually better or worse for society to have artificial intelligence. So learning new knowledge about something we do not know, can open our minds more and it may or may not give people a different view on AI, but at least they know more about it.

Adapting to AI:


MKTG 348 Week 5 - Importance of Keyword Research

Thinking about the keywords you want to use in SEO is important, because those words are how people can find out about your company, brand, product, anything you want to see basically. Everything takes time getting used to, it all takes effort and lots of practice! When creating a campaign or advertisement you must create keywords that you know people would search, what would be most common. It is hard getting used to creating keywords for a campaign. Every time you create a new campaign, you have to think of new keywords to create so when someone searches those keywords, they can get to your campaign. If your keywords that you have created are not good enough, you can always change it to what people search for in Google. You can create new words that are more likely to be searched and led to your campaign. However, it is hard because there are so many things to think about when creating keywords.

Creating keywords can sometimes require creative thinking, because you cannot always just put some any keyword, it has to relate to your campaign to match what users are looking for. Your keywords should have a campaign that stands out from your competitors. So, do not only think about what keywords you are using, but your competitors as well so you can create more similar or better word searches to help bring users to your company over others.You want yours to get noticed. So it does take time to get the hang of creating keywords because there are so many parts to it to think about when creating them. It takes time, effort, and creativity, but it is worth it when it brings many users to your campaign.

Keyword Research:


Saturday, February 10, 2018

BALT 318 Week 4 - Apple Infohraphic

I did my infographic on Apple. I wrote about interesting facts some people might not know about Apple, I placed a photo of the first product they ever released and the many popular products that many people use today. Apple has so many facts and so much history behind being one of the leading companies in the world. It has gained so much success and will more than likely still be popular for a long time, so why not create an infographic on a company like Apple!

Apple is one of the biggest companies in the world. It has so many different products being used by millions of people everyday. There are many things people do not know about Apple. Some people do not even know that they released their first computer back in the 1970's. They have been around for a longer period of time than some of us can even remember. However, they always find a way to improve their cellphones, computers, laptops, and more every year, which is one of the many reasons they are loved and trusted by millions of consumers.



Surfing The Tsunami Week 4 - Do you believe in AI?

Artificial intelligence has been a topic that has gotten more and more popular over the years. Even though it is heavily discussed and thought of, the really question is do people believe in it or what it can do? Many people do not believe that AI could really take over the world and take control of the things humans do everyday. People do not see that we could allow technology to do the work we humans do in this world. They should believe in it, because it could lead to many inventions and ground breaking ideas for our future.

I believe that AI is growing and there is so much that they could take over. However, I do not think they would necessarily have control over everything, because there are many things we trust humans to do more than AI or robots. Sometimes it is hard to rely on technology because of malfunctions, technical issues, and more. There will always be a part of us humans that can only trust other humans to do the work, for example when it comes to medicine. People would not rely on technology, AI might not know feelings or emotions the way humans do. So when you cannot feel the same, why trust something you do not know? There are many things in this world that we will always rely on humans to do, but AI is real and it something people need to learn more about.

Artificial Intelligence:


MKTG 348 Week 4 - SEO Content

Content for any form of SEO is important. Content that is found on websites is important because it is how people who visit the site follow it. There are many factors to consider for content, such as design, social media, information, themes, and more. The content of the website helps bring attraction by potential consumers of the company. Content gives people an idea of what you are all about and what your represent. It is like a symbol of who you are and what you do. It is necessary to have a great website that attracts people, especially when they are searching something related to your company.

Content helps bring success to the site because it should allow users to have a good experience. You want your website to allow users to have a good experience by making it easy to navigate, answer their questions, and attract the users. A user finds a good experience through a company's website based on content. With the content, they want it to be easy to understand and navigate and to provide information for any questions or concerns they might have. Content is important because of what it means to users and consumers!


SEO Content Importance:


Sunday, February 4, 2018

BALT 318 Week 3 - Data Visualization

Everyone loves data visualization! We love learning new things and hearing about new ideas, sometimes with images more than words. With data, images, charts, and more, it can help us really see a story. I would prefer to be told a story though data visualization because it can be easier to find information, gain facts, and understand better. With data visualization instead do just writing it out in a story, it can be less interesting, more difficult to, read, and hard to find specific information without reading every line.

When presenting a new idea or pitch to a company to sell it, you want to use data through charts, graphs, statistics, and more. This way it really influences people and gets their attention to watch you are presenting. With data t shows that you put in research with facts and stuff to backup your idea. Data provides facts, ideas, and it influences more people to actually believe in something. Sometimes reading something does not really influence us ti believe in an idea, but with data it influences us more to believe because there are facts and statistical evidence, with a big amount of research to back it up. Sometimes we never know whats true until we see something to prove it. Data visualization just helps you to tell a story in your own way!

Data Visualization:


Thursday, February 1, 2018

MKTG 348 Week 3 - Skills in SEO

Some people believe they might not what search engine optimization is or even how it works. However, many of us might have the skills to learn or even work with SEO and we do not even know it. Almost the whole population of the world uses one of these four skills almost everyday or even some days: analytics, content, search, or social skills. One of these four skills can be used in school, work, social media, or even in our regular lives. We use these skills for some reason either for entertainment purposes, job requirements, or to even help us with any work we have whether it is for work or school. We have SEO skills that we don't even know we have.

SEO is important into figuring out many things, especially with companies such as Google. Our skills can help us expand in SEO and learn how to use it in many different ways. With the help of SEO, we can learn how to expand companies we work for and see what is demanded by consumers. We use SEO to advertise our companies but that requires finding information, to find information we need to have skills such as content and analytical, in which they will help us gain data. We can find our skills for SEO in our everyday lives!



Surfing The Tsunami Week 3 - Is AI Becoming More Popular?

Artificial intelligence has been getting more popular throughout the years because we are advancing in technology very quickly. Since technology is advancing, that involves many things changing such as computers, cars, manufacturing, phones, companies, and more. Artificial intelligence is advancing along with everything. It is getting more power with newer and advanced technology. AI is learning from humans the way the world works and what we rely on most, technology. We teach AI to learn many new things, that AI is becoming more popular, reliable, and needed in many different industries.

We as humans, are helping AI learn new things and learn how to create and use the new technology of the world. In a way we are teaching a machine how to use technology. It is so strange just to even think about that. Artificial intelligence has so much power, capability, and reliability that we feel it will help us as humans to teach technology to do our work. We are teaching them how to build more of what we as humans have done for many years. In a way, it is like teaching our creation to create more of itself and to expand more on the future, where almost everything will be heavily relied on technology for use. We have come so far in technology that AI is expanding and growing rapidly.

What AI is advancing in: