MKTG 347 Week 8 - Hootsuite Benefits

It can be hard to keep track of all your social media networks. We are always creating all sorts of social media such as Instagram, Facebook, Twitter, Snapchat, Emails, LinkedIn, and more. It is hard to not use all of these networks, but it would be helpful and easier if we had an a app or type of network where they are all connected so we do not have to keep signing in different accounts, and having to remember all usernames and passwords required for login purposes. This can help so many people, because in this day most people have at least over one form of social media network. Hootsuite helps you link all of your accounts together which is much better, it is less time consuming, less stressful, and probably easier to navigate when you have so many different accounts that are used differently.

Hootsuite:

What is great about Hootsuite connecting your social media networks together, is for example when you post on one social media site but you want to post on all of them, you can post it once through Hootsuite and allow it to be posted through all of your social media sites. Some social media sites do that now such as Instagram and Facebook, when a user makes a post on Instagram, it can connect to their Facebook page and make the post on Facebook as well, but with Hootsuite, you can make posts by just going on Hootsuite instead of going through all your social media networks and making one post each. It saves you time and makes everything much simpler that way! Hootsuite can benefit you overall by making it easier to navigate social media and saving time going from app to app on your phone, by just visiting it all on one network.

The Benefits of Using Hootsuite:

MKTG 349 Week 7 - Look For Ways To Help!

If you ever feel stuck when creating a campaign on Google AdWords, Google can always help! It can be hard to create a campaign on Google AdWords. It helps to put ad s that relate to a certain topic together, because it can help you see how well the ads are doing. The more ads you have for a specific campaign, the more results you can get out of that campaign. Sometimes you can run into trouble when creating more than one ad for a campaign, you get stuck on ideas to use. Not all ads should look exactly the same, so it can be hard to think of new and creative ideas for new ads. So it helps to ask for Google AdWord support. They can help you with what you need, for example when it comes to creating new ads, what ideas should you start thinking about and how you can make it different from others. You also want to think of new keywords, but that can also be hard to think about, so getting support can help you think of new ideas and new keywords you would want to input in your ad and make it stand out from other advertisements in a campaign.

Getting support can help you think of ideas you did not have before, sometimes you just need a little push! Google AdWords Support also helps you identify any types of errors and problems in your campaign. For example, if any of your keywords need to be corrected because an error was found, they will let you know so you can fix it. It helps that they find your errors because you want to fix those errors to help improve the success of your campaign. You want to perfect your campaign as such as you can, so the audience does not find any errors in the campaign. You should always look for ways to improve and get help from the AdWord support, it will all only help your campaign in the future and for other possible campaigns!

Process of an AdWords Campaign:

MKTG 347 Week 7 - Why Is LinkedIn Important?

LinkedIn has grown popular over the years especially for college students. LinkedIn is a way to connect with the people in the working world. College students should make a LinkedIn, because they are all preparing to graduate and start their life in the real world. They need to have a job set after college since they are all adults now who have a degree. LinkedIn helps college students make connections with people from all types of companies. College students should also make connections with classmates, professors, and advisors. Connections help you prepare for how the real world will be. Making connections helps you get jobs. the more close connections you have, the more job offers you are likely to receive. It is always better to have different offers for jobs, because if you cannot get several offers, you will not have much of a choice of what job you want, and you will have to settle with a job you might not actually want. So build connections, network, and do whatever it takes to prepare you for after college. If you cannot do at your school, do it through LinkedIn a powerful resource of connections.

LinkedIn allows you to basically put your resume out there for all of your connections to see! Making connections with you classmates and professors on LinkedIn is a great way to start because they all already have connections which you can connect with as well. It shows you are open to more possibilities of working with all different types of companies. You can also use LinkedIn as you resume. That's what LinkedIn is good at by allowing you to make your profile and placing all of your work experience, your education, skills, and achievements for people to see. So if employers are ever looking to hire, they could find you through LinkedIn, which is why making connections is even better. You have to connect with them so they can see your profile, view your resume, and possibly invite you to apply for jobs if they are hiring. It is important and should be necessary to have a LinkedIn profile, it can help you get your future started!

LinkedIn Connections:

What Color Is Your Parachute? Week 7 - Always Be Prepared!

In an interview there are so many questions a person can be asked! Sometimes job seekers are not always prepared for the questions they get asked in an interview. Employers ask many different questions because they want to get to know the people they are hiring better. When employers are looking for candidates to fill job positions, they look at resumes and if they see what they like, they offer candidates an interview. However, your resume is not who you are, its what you have done. our resume is just an introduction of yourself, the part where employers really get to know you as a person and worker is the interview. So sometimes people might give the wrong impression of themselves, and when they do that, employers might not give them a chance because they never got to see who you really are as a person. Being prepared for interviews is only beneficial to a job seeker and being themselves will only help! They need to see who you are, because that is who they want to hire!

When someone offers you tips before an interview, always take them! Tips can be important, and you might not think they are necessary, but they are. tips can prepare you, especially from people who have been on all types of job interviews. Preparing for any questions that are more than likely to be asked of you is best! You can go on many different interviews, but if you do not prepare or follow any advice, it makes it harder to get the job. Employers want someone who knows what they are doing, what they are talking about, and someone who is passionate about the job! If you do not prove that to an employer, they will just go on to next candidate who they might pick over you because they were prepared. Being prepared will help, it makes everything faster. You do not have to keep waiting and going on different just to find a job, if you are actually prepared, you will get a job faster than you think in the interview! Just being prepared makes a major difference, and you will never know unless you try!

Interview Tips:

MKTG 349 Week 6 - Getting The Hang of Creating Keywords!

It can be hard sometimes to get used to something that one has no experience in, it is something new and different to them. Everything takes time getting used to, it all takes effort and lots of practice! When creating a campaign, such as with Google AdWords, you must create keywords that you know people would search, what would be most common. It is hard getting used to creating keywords for a campaign. Every time you create a new campaign, you have o think of new keywords to create so when someone searches those keywords, they can get to your campaign. However, it can be hard because there are so many things to think about when creating keywords. out how many keywords to use, what words are best to use, or if there are related words you could use. It is hard to get used to because, you do not do the same thing every time. Each time you are creating a new campaign, you have to create new keywords. Sometimes one might feel like they cannot think of any more keywords to place in their campaign!

Creating keywords can sometimes require creative thinking, because you cannot always just put some random keywords under your campaign. You have to think about making yours standout from other campaigns.You want people to choose our campaign over others. So you have to not only think of keywords that relate to the campaign, but also keywords that are not the same or too similar to other campaigns, where it leads to searchers to choose another campaign over yours. You want yours to get noticed. SO it does take time to get the hang of creating keywords because there are so many key parts to it to think about when creating them. The more effort and time you put in creating specific, popular, and different keywords to help when searching your campaign, the more success can come from the campaign because it led people to clicking on your campaign in Google!

Creating Keywords:

What Color Is Your Parachute? Week 6 - Are Jobs Always Available?

People always believe that they can never find a job when they are job hunting. Everyone assumes that over the years it has become harder to find a job because there are not enough jobs being offered. However, jobs are always being offered. Sometimes there might not be a job that you are looking for specifically or some that have requirements that one might not meet, however it never means there are not enough jobs being offered. There are so many jobs offered in different industries, such as business, health care, legal, retail, food, politics, and so many more. There are jobs offered in all types of industries. So when someone says there is no jobs being offered that is because they are not expanding on their search.

Some people are more specific of what type of job they want to have. For example, if a person has a degree in accounting, they have many different options to work in accounting such as accounts payable, receivable, tax, cost accounting, forensic, and more. Although there are some people who just look for one type of accounting job, maybe as a forensic accountant. Jobs are not always going to be offered in a specific type of job, but there are so many offered related to what you are looking for. In this economy it is just best for most people to get a job that at least relates to what they want to work with and just work with a job until they find their dream job.

Jobs can be found on job websites, company websites, newspaper advertisements, social media platforms, and more ads. A person has so many options to look for a job. So when someone says that they cannot find a job, it is either that they are not looking or they are not searching in enough places. So many companies use jobs boards to post jobs because that way job seekers can search for many different opportunities with many different companies and in a lot of different industries. Jobs are always available, even if it is not the exact job one is looking for, does not mean there are hundreds of others offered. Jobs hunters are always able to find jobs if they expand their search and put in more effort to find a job!

Different Aspects of Job Hunting:

MKTG 347 Week 6 - The Advantage of Twitter

Twitter is a major social media platform today, it has been popular for several years and is still popular today. It is a great way to get word out. Twitter can be used to say whats on your mind, how you feel, to talk about major topics in the world today, or just about almost anything. You can reach so many people's attention with just one tweet. So many celebrities, politicians, athletes, and more use Twitter to tweet about whats on their mind or anything they feel they should to talk about that is trending in the news. It is a great way to get word out, because there are so many people today who do not watch news, media, read newspapers, and retrieve other sources of news. Twitter is a powerful source to get news out to people. For example, if there is a major crisis going on such as the economy or politics or anything that relates to the population, most people will first hear about through some type of social media, a major one being Twitter. It gets more people aware of what is going on in the world today. People should always be in the know of what is going on around them, and one tweet can get their attention!

A great thing about Twitter is that when you tweet, you can use hashtags. I think hashtags are great. They are similar to keywords that are used when creating a campaign on Google AdWords. People can search up hashtags when they are looking for certain tweets and posts about a certain topic. For example, many people when they are researching a topic, they sue specific keywords to find what they are looking for. Hashtags are the perfect example to use as keywords. Many people might hear about a tweet from other sources and when they want to look for it, they can use possible hashtags that were used in the post that relate to the tweet. Overall, it is the perfect way to get a message out and get people more attracted to it and want to know more!

How Twitter Spreads The Word Fast: