What Color Is Your Parachute? Week 3 - The World of Job Hunting

Looking for a job can be so stressful for so many people, especially for college graduates. Everyone needs a job when they are older, it can be hard to live without a job. There are so many requirements today for most decent jobs. Without a good resume and good qualifications and skills on that resume, it will only make the job hunting harder. Most companies now want to hire someone with a Bachelor's or Master's degree. That's why for college students, we have more of a chance of finding a job than people who have do not have a college degree. However, after graduating college, for recent graduates it can be hard still to find a job because we are competing with other college graduates. We all want to work in our field of study, but sometimes that might not being option. We have to find jobs based on location, type of company, type of work, hours, and much more requirements.

I have found that a great way to find jobs  is through the Internet, through mutual connections and pages such as LinkedIn. There are also many other jobs sites that post thousands of jobs and can narrow your job search, such as as Indeed, Glassdoor, Snagajob, and more. For me I was fortunate to have found a job in my field of study, Accounting, before even graduating college. I was hired through a staffing company called Accountemps, where they placed me in an amazing company to work in Accounting. I first interviewed with Accountemps for a job with them, but they also place my resume for employers to view who are looking for qualified candidates. That was when the company I now work for called Great Lakes Dredge and Dock found my resume. My employer saw that I was a student majoring in Accounting at Benedictine University so it was a big selling point to Great Lakes. So, they had interviewed me, and within the span of 2 days, I had already got the job.

So sometimes when looking for a job, you might find it hard to find the perfect job or one in your field, however you will be surprised one day and might actually work in your dream job. It all takes time and process, you will never know and one day be surprised and actually find the job yo are looking for, that was how I felt this past summer looking for a job. I applied for do many and I never thought I would find one and get hired in my field!

The World Of Searching For A Job:

MKTG 347 Week 3 - It Is Always Best To Advertise!

Advertising is a great way to get word out on what you want to sell to people! You could be selling a product, service, idea or anything you want people to be aware of. It is hard to get people to know about your brand, business, products, anything that you are trying to sell to them. Advertising helps because it gets people aware. Most ads today pop on all types of social media. They pop up on YouTube, Facebook, Snapchat, Google, Instagram, and many more. I believe the best way to advertise is through social media, because most people today are on at least one type of social media. Through social media, many people will most likely see your ad get posted and with social media, it helps expand to more people seeing your ad.

Advertisements you could make for your brand can include videos, pictures, commercials, and other forms of ads. Advertisements can be seen not only on social media, but on billboards, magazines, newspapers, television, and through other people. No matter if you do not have any type of social media, there are many ways to advertise. You always want people to see your ads. It is worth it to advertise as much as you can because it helps get your brand noticed and advertising spreads awareness of your brand. So if just one person sees your ad, it leads to many others knowing about your brand. People always spread words to others around them. So the more you advertise, the more popularity and attraction you bring to what you are trying to sell!

 Ways To Advertise:

MKTG 347 Week 2 - Are Robots Finally Taking Over The World?

Do you think we could lose our jobs and our use in the world to robots? We have relied on technology too much over the years that it has come to using technology to do our work. Some people might see that using technology to do our work might be more efficient and better at doing work than us humans. Technology can store information probably better than humans can, they might work faster than us with no disruptions, and they could be a more reliable source. However, I think that technology can never do the work that we do! Humans invented technology to be gin with, so if they are able to do that, how can technology work better than us!

After reading Technology vs. the Middle Class, it shocked me to see how Economists are looking in o what jobs are more likely to be replaced by technology than others. I know that some companies such as auto companies use technology to build their products, but I did not think ever that they were looking into more jobs being replaced by robots. Just reading about how much more productive robots are at doing our work, basically one robot doing two people's work, shocks me. I worry about this because it could mean all the work and education most people have put a lot of effort into could all be for nothing if we are gonna lose our jobs to robots.

I think that even though they proved robots are more productive at doing the work than humans, that with humans it would be better work because it is stuff we care about and put so much hard work into. Even robots are able to do different jobs, I would rely more on humans because I feel like I can trust people more than technology which could always malfunction. Maybe having robots do most of the work could be negative, could they take over us humans? I think giving robots more praise and more use could lead them to thinking they can overpower humans which could negatively affect us in the future if we rely on them too much! In my opinion, no matter how much robots work better than us, I do not think they are as a hardworking as humans!

Robots Taking Our Jobs:

MKTG 349 Week 2 - Why Is It Important To Generate Specific Keywords?

Keywords are so helpful when it comes to looking for something specific, especially in Google. Whenever we do not want to write out a whole phrase, sentence or paragraph, keywords come in handy to help us find what we are looking for! After reading the introduction to Introduction to Search Engine Marketing and AdWords: A Guide for Absolute Beginners. I got to learn more about how Google helps when it comes to search through keywords. They AdWords. Some people, such as myself, have never used AdWords or even heard of it. The use of AdWords could really help many people through their search engines.

Google found a way to help people customize or specify their searches on Google, they did using AdWords. Choosing specific keywords is extremely important. When generating an Ad through AdWords, it is important and necessary to choose the right word. Choose the one that seems most popular to be looked up by users. If you choose the wrong keywords to place in the ad, it will make it harder for people to find an ad or even notice it on Google. So choosing keywords that are more popular with people and tend to be looked up more such as a main word or one to specify the title of the ad, is important, it gets people to click on the ad. Creating an advertisement for people to see can be hard to do especially if you want to make it simple and easy to find. AdWords helps one customize it in a way that when someone is searching Google, it makes it easier to find the website or advertisement they are looking for.

With advertisements, Google generates a lot of profit from the ad, through the CPC. The CPC, also know as the cost per click, brings profit to Google because for each click on each advertisement, Google gets paid. AdWords is not only helping with minimizing searches in search engines, but bring in more money to Google. In my opinion, this is a great way to bring in profits to the company and it helps out other brands and companies who choose to advertise. Choosing the right keywords and using AdWords can help bring attention and profits to a company and Google itself for creating AdWords!

Keyword Search

MKTG 347 Week 1 - Why We Should Learn How To Market Through Social Media?

Social Media Marketing can help me as an Accounting major gain experience, skill, and background in other business fields. I want to get to learn more about the business world, how to network, and communicate in different ways especially through social media, which is a major platform today. Getting to know and how to use social media will help me because I am not as skilled with social media as others in my generation. In my opinion, if I can learn and gain more experience marketing through social media, I can help improve my skills in the business world. I can communicate with many different types of people throughout the world and it can help for example if I ever run a business or company, reach a larger audience.

I have always believed that the best way to communicate or get word out to others, is through social media because most of the population is always checking social media. With accounting it can be harder to market through social media, it is not a skill everyone has. It is something different than just doing accounting-related work. Marketing is something many people, especially people interested in the business world, should learn to do. We should always be marketing ourselves and our brands. With social media, it makes a lot better and more creative to market. We can get word and advertising out to larger audiences through different types of social media such as Instagram, Facebook, Twitter, Snapchat, and more. These forms of social media can help spread word so fast, because that is how people connect. Networking with one person can connect you with so many more!

World of Social Media: